Manager – New Initiatives (Food Delivery), Swiggy
About Swiggy
Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
Location: Bangalore (Full time)
Team: New Initiatives, Food Delivery Business, Swiggy
About The Team
The New Initiatives team within Swiggy's Food Delivery business works on identifying and scaling new growth opportunities. The team focuses on building and executing high-impact initiatives that unlock demand, drive user engagement, and create long-term strategic value for the platform.
Role Overview
We are looking for a highly analytical and entrepreneurial
Manager – New Initiatives who will work on identifying, designing, and executing growth initiatives across priority user segments. The role requires a mix of
strategy, execution, analytics, and stakeholder management . This role will primarily focus on driving growth across
corporate user segments, a key cohort with strong potential to scale orders and engagement on the platform.
You will work closely with cross-functional teams across product, business, marketing, operations, and analytics to conceptualize initiatives, drive alignment with leadership, and execute experiments that help scale the business.
Key ResponsibilitiesIdeal Candidate Profile
- Identify and conceptualize new initiatives to drive growth within the corporate user segment.
- Own end-to-end execution of initiatives — from ideation and planning to launch and scale.
- Work closely with cross-functional teams to operationalize initiatives and ensure smooth execution to meet annual goals.
- Uncover additional opportunities in case identified opportunities are not firing to meet annual goals
- Data Analysis & Insights to identify opportunities and diagnose performance gaps.
- Develop insights around user behavior, order funnels, and engagement metrics .
- Measure the impact of initiatives and derive learnings on what worked and what didn't and take actions accordingly
- Stakeholder Management
- Collaborate with multiple teams including product, marketing, operations, and analytics .
- Build alignment with the team leads to drive approval and implementation of initiatives.
- Ensure timely execution by coordinating across stakeholders.
- Experimentation & Problem Solving
- Run experiments and pilots to test new ideas and business hypotheses.
- Track results, refine strategies, and scale successful initiatives.
- Bring structured thinking and business judgment to solve ambiguous problems.
- 4–5 years of experience in e-commerce, consumer internet, consulting, or a high-growth startup.
- Strong analytical skills with the ability to work with data independently.
- Strong working knowledge of MS Excel/Google Sheets and SQL and comfort with data analysis.
- Strong understanding of consumer internet/e-commerce funnels and growth levers .
- Excellent written and verbal communication skills .
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to operate in a fast-paced, ambiguous environment and take ownership of outcomes.
- Entrepreneurial mindset with a willingness to take on challenging problem statements .
Qualifications & Experience
- Undergraduate / Postgraduate (MBA/PGDM) with 4-5 years of experience in consulting, strategy, or program management roles.
- Preferred experience in startups, consumer tech, or top-tier consulting firms.
