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Purplle.com

Manager - eCommerce Demand Planner

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Job Description

Job Title: eCommerce Demand Planner

Location: Mumbai (Vikhroli)

Department: Supply Chain

Reports To: SOP Lead

Position Overview

The eCommerce Demand Planner is responsible for developing accurate demand forecasts and ensuring optimal inventory availability across eCommerce platforms, dark stores, and FCs. The role focuses on maintaining the right stock levels to support business growth, campaign readiness, and high service levels while minimizing excess inventory and stock-outs.

This role requires a strong analytical mindset, hands-on experience with eCommerce supply dynamics, and the ability to collaborate across commercial, supply chain, and sourcing functions to enable efficient and data-driven planning.

Key Responsibilities

  • Demand Forecasting Develop and maintain weekly and monthly SKUplatformlocation forecasts (including FCs, DCs, and dark stores). Incorporate patterns, sales trends, new launches, and marketing campaigns into demand forecasts. Track and improve forecast accuracy (MAPE, Bias) through data analysis and regular model refinements.
  • Inventory Planning & Replenishment Monitor inventory health across eCommerce FCs, DCs, and dark stores to ensure availability while minimizing excess. Coordinate replenishment and transfer planning to maintain optimal Days of Inventory (DOH) and service levels. Work closely with sourcing and supply teams to align inbound plans with forecasted demand and campaign peaks.
  • Data Analysis & Reporting Build and manage dashboards on inventory health, fill rates, forecast performance, and sales velocity across platforms and dark stores. Analyze category and SKU-level trends to identify high-velocity, slow- moving, or at-risk products. Provide actionable insights for inventory allocation, markdowns, and assortment optimization.
  • Cross-Functional Collaboration Collaborate with Category, Marketing, Supply Chain, and Sourcing teams to align demand with business and campaign plans. Support weekly S&OP reviews by presenting demand, inventory, and forecast insights. Communicate proactively on demand surges, supply risks, and inventory constraints to key stakeholders.
  • Process Improvement Capability Building Identify opportunities to improve forecasting accuracy, automate reporting, and optimize planning workflows. Partner with BI/Tech teams to enhance data integration, dashboards, and visibility across systems.

Experience

Qualifications & Experience

36 years of experience in eCommerce Demand Planning,

Inventory Management, or Supply Planning.

Strong understanding of eCommerce and Omnichannel operations,

including dark store models, FC/DC structures, campaign cycles,

and platform SLAs.

Proficiency in Excel for forecasting and analytics; hands-on exposure

to SQL, Python, or BI tools is a strong plus.

Skills

Strong analytical and problem-solving abilities with high attention to

detail.

Excellent communication and collaboration skills to work across

cross-functional teams.

Comfort working with large datasets and making data-backed

recommendations.

Ability to thrive in a fast-paced, high-growth eCommerce

environment with multiple channels and locations.

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.

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About Company

Job ID: 134679931