Responsibilities
What will you do:
- Support Digital Acceleration, Responsible for Digital Media plans India Foods and Beverages along with Nepal Bangladesh and Srilanka
- Interface media agencies on initiatives, providing them with inputs on campaign design, performance trends and evaluation.
- Collaborate with internal stakeholders to drive 100% CreativeX complaint media deliveries.
- Engage with agency teams on day-to-day basis for all digital campaign deliveries and own campaign reporting.
- Work together with teams to ensures media deliverables are met and aligned with overall marketing goals /objectives.
- Support in building digital annual operating plans in line with brand plans and KPIs
- Manage internal as well as external digital media audits on an annual basis.
- Collaborate with vendor partners / publishers to evaluate new properties/ platforms, 1st time executions/ betas and alphas
- Manage data delivery for media effectiveness evaluations (supported by Insights); including ROI Engine
- Work with multiple cross functional teams to help with India's 1st Party data Agenda.
Analytics And Reporting
- Measure, report the performance of digital marketing campaigns while assessing against Goals (Return on Investment and Key Performance Indicators)
- Manage monthly spend trackers.
- Provide actionable insights and recommendations to improve digital marketing efforts.
- Stay up to date with industry trends, market updates, and best practices.
Network Of Interactions
- Marketing team including Brand/ category, Insights, IT, Finance, Controls
- Vendors/ Publishers, Agencies: Creative as well as Media
Qualifications
Key Skills And Qualifications Preferred
- Bachelors/Masters in Marketing or in any field
- At least 5-7 years work experience in Digital Marketing agencies or Experience in FMCG, Consumer Goods/Pharma
- Working Knowledge on tools like DV360, Ad words, TTD, Meta Insights, GA, Negotiation skill to strike publisher deals, MS Excel, PowerPoint. Working knowledge on CDP tool is a plus
Other Soft Skills
- Adaptability and comfort of learning new skill set.
- Able to work with minimal supervision.
- Great Interpersonal and communication skills
- A team player
- Flexible approach to Work and Ways of working
- Attention to Detail and Data Driven
- Ownership
