- Media Strategy:Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths.
- Execution Excellence:Operational Understanding experience of Meta Ads, Google Ads - Adwords DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL Content Creators ecosystem is good to have.
- Measurement :Thinking beyond just media metrics, working towards business attribution of the media impact.
- Ad tech set up:Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns.
The Role Requires Close Collaboration With
- Partners : Google/Facebook/Twitter
- 3rd Party - Publisher Ecosystem
- Media Agencies
- Brand Team
- Category Team
- Analytics
- The role will enable you to work on the cutting edge of digital marketing in the country, with access to the latest tech and best practices.
- The role is an opportunity to be a part of the marketing culture at flipkart that is built on Precision, Frugality Innovation.
Qualification Experience
- 5-7 years of experience in media planning at scale, with understanding of the ad tech ecosystem.
- Ecom Experience Would Be An Added Advantage.
