Job Description
This position is in the US Consumer Services Business Unit – Marketing Analytics team. The USCS team is passionate about making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
This specific role is part of prospect acquisition analytics and personalization team and will be responsible for leading MGM offer and channel analytics for US consumer. MGM (Member-get-member) is key acquisition channel for US consumer marketing. This team will be responsible for ensuring profitable growth with focus on offer, targeting and distribution strategies.
Responsibilities
- Lead offer and audience strategy to profitably grow the channel, including right-sizing referral offers to drive sustainable performance.
- Design, enhance, and monitor effective controls to reduce offer abuse, gaming, and unintended customer behavior.
- Evaluate and test placement strategies for MGM to increase cardmember visibility at the right moment in the customer journey.
- Deliver data-driven insights and actionable recommendations to optimize marketing performance and strategy.
- Establish a rigorous test-and-learn framework across offer, audience, placement, and creative strategies, supported by robust measurement and advanced statistical techniques.
- Partner with Marketing, Product, and Risk teams to align on common objectives and effectively deliver against shared goals.
- Drive operational excellence through strong execution discipline, governance, and control management.
Qualifications
- The candidate should have deep understanding of digital marketing and analytics, with a focus making principled investment decisions
- Candidate must have excellent inter-personal and communication skills and proven experience working with cross-functional teams.
- 4+ years of experience in data analytics, applying analytical solutions to solve complex business problems; experience in the marketing domain is preferred
- Graduate or postgraduate degree in Statistics, Mathematics, Economics, or Engineering, preferably from premier institutions, with relevant professional experience
- Demonstrated ability to work effectively in a matrix environment with multiple stakeholders
- Proven ability to deliver effectively in matrix structure
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About The Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
