GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek's Breakthrough Media Agency of the Year.
We work with Chipotle, Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.
As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here .
GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto, Singapore, and Bangalore, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.
If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
About The Role
The Manager, CRM Platforms is a unique hybrid of business and technical consultants with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high-quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.
Job Responsibilities
- Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
- Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
- Ensure alignment of business requirements with standards and policies, and with industry best practices.
- Architect data feeds, data design & relationships. Platform configuration, and components needed to ensure data sanity and sync.
- Implement and execute new integrations between SFMC and any external applications.
- Proactively identify and resolve problems including client data feed issues.
- Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
- Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
Qualifications
- 7+ years experience in Marketing Automation, with at least 5 years on SFMC.
- Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys, Eloqua, Adobe Campaign, Marketo etc.,
- Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical to non-technical audiences.
- Ability to take initiative as well as lead, motivate, and oversee teams to produce results.
Mandatory skills
- Solution design and architecture
- Relational database concepts, with exposure to SQL query development
- AMP Script
- SSJS
- Landing page Development using AMP Script and SSJS
- REST & SOAP API
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
