CREW
Content Lead — Job Description
Type: Full-time
Reports to: CREW Marketing Lead
Location: (Mumbai / Bangalore)
CREW is India's personal travel concierge — we guard your wallet and elevate your trip. This role owns CREW's Instagram as a travel discovery platform in its own right: the cool friend who guides you, not just the app that books your hotel.
What You'll Work On
Strategy & planning
- Own the monthly content cycle end-to-end: understand priorities from CREW's marketing team, come back with a content strategy for the month, then run execution once it's signed off
- Make sure the two content pillars — travel discovery/lifestyle content and listicle carousels — stay in step with the broader brand marketing calendar (campaigns, offers, launches), not run as a disconnected feed
- Build a content strategy for Instagram and Stories, and keep it always-on
Content production
- Plan and coordinate shoots for Pillar 1 (hotel walkthroughs, staycation diaries, things-to-do content) — shot and paced like a travel creator's own feed, not a brand's
- Source, brief, and manage a pan-India network of freelance videographers and content creators for city-specific shoots
- Work directly with a freelance designer on the listicle carousel design system (5 restaurants / 5 hotels / 5 things to do, etc.)
- Manage a team of freelancers(designer, editor, videographers, etc) on standby for overflow
- Create story content that's interactive and on-brand — polls, behind-the-scenes, price comparisons, reshared UGC
Page management & community
- Own page hygiene: bio, name field, keyword/discoverability, highlights, following — the basics that make the page findable and credible
- Overlook - DMs and comments in a timely, on-brand voice; escalate real service issues to CX
- Identify and pursue collaborations with relevant creators and influencers to extend reach
Performance
- Track performance using analytics tools — reach, saves, engagement rate, follower growth, DMs generated
- Use those insights to refine posting strategy, formats, and cadence over time
- Report on performance monthly to CREW's marketing team
Who We're Looking For
- 3–5 years running social media or content for a consumer brand, or a travel/lifestyle/content-led Instagram page
- A proven track record of growing a page from a low base — someone who's dealt with hygiene, discoverability, and engagement problems firsthand, not just managed an already-large account
- Comfortable being genuinely hands-on: can shoot and edit when needed, not only brief and review others work
- Experience sourcing and managing freelancers or vendors — briefing, quality control, coordinating multiple moving pieces at once
- A strong feel for travel/lifestyle content — knows what a page people actually follow looks and sounds like, versus a brand account
- Comfortable with social analytics tools and translating numbers into content decisions
- Excellent written communication — voice carries a lot of weight for this brand
- Bonus: experience with listicle/carousel formats, or prior exposure to travel, hospitality, or F&B content
