Manager - Content

About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Content Curation, Design, and Development Lead is responsible for overseeing the creation, organization, and delivery of high-quality training and development content (product & process, functional, digital, leadership and behavioral) across functions and levels within the organization. This role ensures that all learning materials are engaging, relevant, and aligned with the organization's goals and standards. The lead will collaborate with various stakeholders to identify content needs, design effective learning experiences, and implement innovative solutions to enhance the overall learning journey.

Role Accountability

1. Content Design and Development:
• Design engaging learning content using instructional design principles, aligned with business and learner needs
• Develop facilitator guides, learner handbooks, e-learning modules, videos, infographics, and microlearning assets
• Adapt content for multiple delivery formats including virtual, classroom, and self-paced learning
• Ensure alignment with adult learning principles, learner personas, and business context.
2. Content Curation:
• Identify, evaluate, and curate relevant internal and external content to supplement learning pathways
• Maintain a structured repository of curated assets with tagging, categorization, and accessibility controls
• Partner with SMEs and business teams to validate curated content relevance
3. Branding and Communication Design:
• Design visually appealing learning communication materials (e.g., posters, mailers, banners, decks) that reflect the L&D brand
• Support the promotion of key L&D initiatives and campaigns through customized collateral
• Ensure consistency in visual identity, tone, and messaging across all materials
4. Platform & Tools Management:
• Use tools such as Articulate, Canva, Vyond, Adobe Suite, or similar for content and design creation
• Collaborate with LMS and digital learning teams to ensure seamless content integration and access
5. Quality Control and Review:
• Perform regular content audits and updates to maintain relevance, accuracy, and engagement
• Collect and incorporate feedback to continuously improve content effectiveness

Measures of Success

1. Content Quality High- Employee feedback on content quality, Minimal errors and high adherence to instructional design best practices.
2. Engagement and Effectiveness - Increased engagement rates with learning materials, Improved knowledge retention and application of learned skills.
3. Innovation and Technology Integration- Successful implementation of the latest tools and techniques in content creation, Positive feedback on the use of innovative learning technologies.
4. Project Management- Timely completion of content development projects within budget.
5. Efficient management of resources and adherence to project timelines.
6. Collaboration and Stakeholder Satisfaction - Positive feedback from subject matter experts and other stakeholders.
7. Effective collaboration leads to comprehensive and high-quality learning solutions.
8. Continuous Improvement- Regular updates and improvements to learning content based on feedback and new trends.
9. Proactive identification and integration of new content development methodologies.
10. Learning Outcomes - Measurable improvement in employee performance and competencies.
11. Achievement of learning objectives and goals set for training programs

Technical Skills / Experience / Certifications

1. In-depth Domain Knowledge across functions
2. Working experience in Instructional Design, Knowledge Management, digital content management
3. Basic data analysis skills
4. Knowledge of various content design tools and models
5. Proficiency in digital design and content tools (Articulate, Canva, Vyond, Adobe, etc.).
6. Experience in creating branded internal communication materials is desirable.

Competencies critical to the role

1. High impact communication
2. Innovation and Creativity
3. Process Orientation
4. Stakeholders Management
5. Influencing skills

Qualification

Graduate Degree/ Post Graduate Diploma in Management

Preferred Industry

FSI