Manager - Consumer and Health and Wellness

A Position Overview

Position Title

UI/UX Designer

Department

TDA-BSG (IT)

Level/ Band

Manager/Senior Manager

Role Summary: The Junior UI/UX will be responsible for designing, developing, and maintaining applications. The ideal candidate should have a deep understanding of application architecture principles and best practices with hands on experience in end-to-end UI/UX processes including user research, persona creation, wireframing, prototyping, and usability testing.

B Organizational Relationships

Reports to

SM/AVP

Supervises

NA

C Job Dimensions

Geographic Area Covered

PAN India

Stakeholders Internal

TDA-BSG and all other TATA AIA internal departments

External

Partners

D Key Result Areas

Designing research plans and delivering insights that drive product and business decisions

Recruiting and conducting moderated and unmoderated usability testing

Ability to analyse UX research findings and convert them into actionable insights

Document the design teams book of work and coordinate with product owners, product managers, project managers

Translating concepts into wireframes and mockups that lead to intuitive user experiences, for a wide range of devices and interfaces

Collaborate and communicate with business stakeholders, project team and leads, to get lo-fi and hi-fi designs validated with users and stakeholders

Iterate designs based on user insights from researchers as well as stakeholders feedback

Create and deliver empathy maps, personas, user flows, wireframes (lo-fi and hi-fi), prototypes and visual assets to support product development process

Apply, maintain and build upon design systems to ensure consistent designs across our products

Communicate with vendors for external support on UX and UI Design work

Hands-on knowledge of HTML5, CSS 3, SASS, JavaScript, JQuery etc

Experience and proficiency with Figma/ Sketch and Adobe Creative Cloud applications to create user flows, wireframes and click through prototype

E Competencies (Please copy paste from Competency Dictionary)

Competency For

Proficiency Scale

Proficiency Scale Description

Timely Decision Making

5

Uses experience and industry awareness while taking decisions to help improve effectiveness and output. Displays strong analytical skills to identify emerging trends and patterns and anticipates potential problems / issues. Solves problems even in ambiguous or risk situations by selecting a course of action based on logical assumptions and factual information, taking into consideration resource constraints and organizational values to solve problems, in line with the set regulations and guidelines. Encourages others to take calculated decisions after evaluating
the pros and cons.

Functional Excellence

4

Displays a clear understanding of the processes, regulatory framework & market awareness pertaining to own and related markets and helps the team to gain knowledge. Uses business/market awareness and information made available by various processes to enhance overall effectiveness of the function/department and to re-engineer processes. Identify potential hurdles and sets appropriate milestones,
systems and processes for others to follow and monitors their progress against the set milestones.

Drive for Results

5

Guides organizational initiatives ensuring effective planning and resource utilization.
Inspires team to proactively deliver results even in new situations without losing focus on process discipline. Creates a high-performance work climate for individuals and
teams to deliver by synergizing multiple systems and departments

Customer Focus and Consumer Focus

4

Analyzes the market trends, anticipates customer needs and adopts the best solutions that will exceed the customer expectations while meeting organizational SOP's.
Stretches self and team to deliver customer delight.

Building and
Managing Relationships

5

Establishes long term partnerships with all the parties who can play a pivotal role in guarding the business interest of the organization with a focus on developing mutually beneficial relationships. Presents information persuasively, with skill and power, seeking to influence an audience of critical importance. Is able to deliver difficult or ambiguous messages with clarity, tact and diplomacy. Is able to convey the right message to the right person in the right context.

Taking Ownership

5

Leads by example and puts in place strategies and processes to foster a culture of accountability for focused working, to ensure achievement of the tasks within the quality, time and budgetary parameters within the team.

G Skills Required

Technical

User Experience Skills: Interface design, user research, qualitative and quantitative analysis, wireframing / prototyping, A/B Testing / Usability Testing

Languages and Databases: Python, C++, HTML5, CSS3, JavaScript, OracleSQL, MySQL.

User experience software and technical tools: Figma, Adobe Photoshop, Miro, Microsoft Officer Suite, Github, LaTex, WordPress

Behavioral

Essential

Desired

Interpersonal skills

Communication skills

Creative thinking skills

Supervising/Leadership skills

Teamwork Skills

Influencing skills

Relationship Building skills

Decision making skills

H Incumbent Characteristics

Essential

Desired

Qualification

Bachelor's degree in Design/HCI or CUA from Human Factors international or equivalent practical experience

Experience

8-12 years experience in UI/UX design working across multiple platforms (products, websites, mobile apps etc) product or web services

Design portfolio or samples of work demonstrating relevant experience

Proficiency with Design Thinking methodology

Experience and proficiency with Figma/ Sketch and Adobe Creative Cloud applications to create user flows, wireframes and click through prototypes

Possess strong verbal and written communication skills, whether in one-on-one or group situations