Job Description
Key Responsibilities
In this role, you will lead the consumer research and market insights agenda for a specific business unit and will be responsible for taking on the following tasks of strategic importance -
Research Roadmap: Plan a research and analysis roadmap, prioritizing key business challenges. You will provide guidance that enables a strictly consumer-centric approach toward decision-making.
The Truth Teller: Synthesize complex data from multiple sources (Retail Audit, Panel, Custom Research, etc.) into simple, compelling narratives. You will socialize these narratives with key stakeholders to drive evidence-based decisions.
Brand Guardianship: Own the brand equity measurement system. Diagnose brand performance issues and recommend way forward across the entire marketing mix (Product, Price, Promotion, Place).
Research Rigor: You are responsible for designing reliable and valid research solutions that address business problems accurately.
Balancing Act: Put consumers at the heart of everything you do without compromising or trading off business goals.
Technical & Professional Skillset
Methodology Expert: A seasoned consumer researcher with deep experience in quantitative and qualitative research methods. You must be comfortable working with syndicated tools (Retail measurement, Household purchase behaviour, etc.)
Measurement Architect: Comfortable creating and building measurement frameworks from grounds up when standard solutions do not suffice.
Analytical Problem Solver: Excellent analytical capability with sharp attention to detail. You enjoy unearthing the why of any emerging pattern and do not stop at the first probable answer.
Cross-Functional Collaborator: An efficient collaborator who gets things done by working with cross-functional teams (Marketing, R&D, Sales).
Team Leadership: A capable manager with the ability to guide and mentor a team of young, enthusiastic insights professionals.
Curiosity in Ambiguity: Ability to multitask and demonstrate a high level of curiosity while working in uncharted territories.
Key Competencies
Championing reliability over agility. While speed is valued, this role demands the courage to ensure data rigor is never compromised for the sake of a quick answer. You act as the guardian of factual accuracy, ensuring that high-stakes strategic decisions are backed by unshakeable evidence, not just fast data.
Storytelling with Data The ability to move beyond what the data says to what the business should do You possess strong communication skills and prefer to socialize insights rather than just email reports.
Curiosity & Cultural Nuance A deep curiosity about the diverse culture of an Indian consumer - understanding the difference between what consumers say, what they mean and what they do.
Assertiveness Willingness to hold a strong point of view and put it forward in front of the senior stakeholders even when the insights contradict popular opinion.
Research Partner Management Ability to extract maximum value and innovation from research agency partners, ensuring high-quality and timely delivery of research outcomes at all times.
