Manager - Business

Role Overview

The incumbent in this role category will be responsible for planning and executing successful digital media campaigns for the client.

Department

Digital Planning

Job Title

Manager - Business

Reporting Manager Title

Director - Business

Location

Bangalore

Roles & Responsibilities

• Manage the entire digital media campaigns for Schneider Electric. from planning to execution.
• Handle coordination for in person events with clients and publishers.
• Will be working on Display, SEM and Social campaigns.
• Own the end-to-end setup of digital campaigns across Search (Google Ads, Bing, etc.) and Social platforms (Meta, TikTok, LinkedIn, etc.).
• Configure tracking, audience segments, pixels/tagging, and platform integrations.
• Manage budgets, bidding strategies, and pacing across channels.
• Monitor daily/weekly performance and optimize for KPIs such as CTR, conversions, CPA, ROAS, and reach.
• Conduct A/B testing for creatives, landing pages, and audience strategies.
• Identify underperforming areas and implement data-backed solutions.
• Forecast performance and build media plans, including channel mix, budgets, and timelines.

Experience Range

3-4 years of experience in digital media planning

Educational Qualification

MBA in Marketing

Skills

• Excellent Written and Verbal communication skills
• Strong command over paid media - search, social, programmatic, display and video
• Ability to translate business goals into media strategies
• Ability to build full funnel digital strategies
• Ability to manage client interactions and maintain strong working relationships
• Good analytical and problem-solving skills

About Initiative

Initiative unlocks business growth for the world's most ambitious brands. With 7,000 people in over 90 markets, we believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Diversity, Equity & Inclusion at Initiative

At Initiative, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.