Foxtaleis a fast-growing D2C skincare brand focused on science-backed, performance-driven products.The Brand Manager Offline Channel will own howFoxtaleshows up across offline retail. This roleis responsible fordriving retail activations, in-store execution, BA enablement, trade programs, category strategy, and overall offline brand performance across formats. You will translateFoxtale'sbrand and category strategy into strong, scalable on-ground execution.
Key Responsibilities:
Offline Brand, Category & Retail Strategy
- Own the offline brand plan across store formats
- Lead category-wise offline plans (sunscreen,moisturisers,bodycare, etc.)
- Translate brand & category strategy into store-ready plans
- Lead offline product launches end-to-end and build launch toolkits
- Ensuretimely, scalable execution across stores
In-Store Activations & Sampling
- Own shelf visibility and assets
- Drive standout vs competition and consistent execution
- Design and roll out simple, high-impact store activations
- Own sampling, demomechanicsand trial programs
BA Training & Enablement
- Create clear BA training modules and selling scripts
- Ensure teams can confidently pitch products in store
Cross-Functional & Vendor Management
- Work with sales, VM, supply chain and agencies
- Manage POSM and activation vendors end-to-end
Analytics & Performance Tracking
- Track off-take, trials,conversionand ROI of offline spends
- Share insights and recommendations with leadership
Qualifications:
- 23 years of experience in offline brand, retail, or shopper marketing, preferably within beauty, skincare, FMCG, or digital-first brands scaling offline
- Strong on-ground execution experience with retail activations, in-store visibility, and BA engagement
- Operational, detail-oriented, and execution-first mindset with the ability to manage multiple stakeholders and vendors
- Comfortable working cross-functionally with sales, supply chain, VM, and agency partners
- Ability toanalyseoffline performance metrics and translate insights into actionable improvements
