Experience: 4 Years
Role Overview:
We are looking for a Manager - Biddable Media with 4+ years of experience in managing paid search campaigns. The candidate should have strong analytical skills and hands-on experience in handling large-scale PPC campaigns across platforms like Google and Bing.
Key Responsibilities:
- Manage large-scale PPC and Shopping campaigns across Google and Bing.
- Plan, execute, and optimize paid search campaigns to achieve performance goals.
- Use tools like Google Ads and Google Analytics to analyze campaign performance and prepare reports.
- Handle bid management, ad copy optimization, and competitor analysis.
- Monitor campaign budgets and ensure efficient spend allocation.
- Stay updated with the latest trends and developments in PPC and paid media.
- Manage and guide junior team members (if applicable).
- Coordinate with internal teams and clients to ensure smooth campaign execution.
Primary Skills (Mandatory):
- Strong analytical and reporting skills.
- Experience managing multiple PPC campaigns simultaneously.
- Good working knowledge of MS Office, especially Excel and PowerPoint.
- Google Ads Certification.
- Team management skills.
Secondary Skills (Good to Have):
- Experience in performance marketing strategies.
- Understanding of conversion tracking and attribution models.
- Client handling and stakeholder management experience.
