Key Responsibilities
Campaign Planning & Execution
- Manage day-to-day planning, execution, and optimization of biddable campaigns across search, social, and programmatic platforms.
- Own campaign setups, pacing, troubleshooting, and optimizations to meet performance KPIs.
- Ensure smooth campaign activation and adherence to industry best practices.
Client & Stakeholder Management
- Build and nurture strong relationships with media platform partners to leverage insights, betas, and opportunities.
- Collaborate with internal teams and senior leadership to align campaign strategies with client objectives.
- Support reporting, analysis, and client communications on campaign performance.
Operational Excellence & Optimization
- Monitor campaign performance and proactively troubleshoot issues to maximize ROI.
- Implement improvements based on analytics and platform updates.
- Drive operational efficiency and maintain process discipline across campaigns.
