Manager – B2B Sales-Frido
Department: B2B Sales
Reports To: SVP Business development
Location: Pune (On-site)
Working Days: 6 days a week
Work Mode: Work from Office (WFO)
Who Are We
Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being. With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment of life.
Our Vision
Redefining Comfort for Modern Living
What We Offer
- Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture
- Cushions & Backrests – For enhanced sitting comfort at work or home
- Sleep & Rest Products – Including orthopedic pillows and supportive accessories
- Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort
- Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and personalized product recommendations
Role Overview
We are looking for an experienced and result-oriented Manager – B2B Sales to drive business growth across corporate, institutional, healthcare, retail, and channel partner segments. The ideal candidate will be responsible for developing new business opportunities, managing key accounts, achieving revenue targets, and leading a high-performing sales team.
Key Responsibilities
Team Leadership & Management
- Lead, mentor, and manage a team of B2B Sales Executives to achieve business objectives.
- Set sales targets, KPIs, and performance goals for team members.
- Conduct regular performance reviews, coaching sessions, and development discussions.
- Support the team in client interactions, negotiations, and deal closures.
- Foster a high-performance and result-oriented sales culture.
- Identify training needs and drive capability-building initiatives for the sales team.
- Participate in hiring, onboarding, and training of new team members.
- Ensure adherence to sales processes, CRM discipline, and reporting standards.
Business Development & Sales
- Drive sales pipeline management and ensure healthy conversion rates.
- Collaborate with marketing and cross-functional teams to support lead generation and business expansion.
- Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
- Ensure timely collections and effective account management for assigned customers.
Reporting & Planning
- Prepare and present sales forecasts, pipeline reports, and business reviews.
- Track sales performance against targets and implement corrective actions when required.
- Provide regular business insights and recommendations to senior management.
Requirements
- Bachelor's degree in business, Marketing, Sales, or a related field or MBA preferred.
- 6–10 years of experience in B2B sales, business development, or key account management.
- Minimum 4–5 years of experience leading and managing a sales team.
- Proven track record of achieving and exceeding individual and team sales targets.
- Strong negotiation, presentation, and relationship-management skills.
- Ability to develop sales strategies and execute them effectively.
- Excellent communication and stakeholder-management skills.
- Proficiency in CRM tools, sales reporting, and Microsoft Office.
Success Metrics
- Achievement of monthly, quarterly, and annual revenue targets.
- Team sales target achievement and productivity.
- New customer acquisition and account growth.
- Customer retention and satisfaction.
- Pipeline generation and conversion rates.
- Expansion of strategic partnerships and business channels.
If you are a results-driven sales leader with a passion for building high-performing teams and driving business growth, we would love to hear from you.
Interested candidates can share their resumes at - [Confidential Information]
