Manager- B2B Marketing

Position: Manager- B2B Marketing

This is a Delhi-based position and work from office only!

Work Location: Sector 23 Dwarka, Delhi

Job Summary: NuvoRetail is seeking a results-driven Manager – B2B Marketing to lead and execute high-impact B2B marketing and demand generation initiatives. The ideal candidate will be responsible for driving lead generation, strengthening client relationships, aligning marketing strategies with sales objectives, and contributing to revenue growth. This role requires strategic thinking, strong execution capabilities, and proven experience in B2B marketing and sales enablement.

Key Roles & Responsibilities

Develop, implement, and optimize B2B marketing strategies aligned with business and revenue goals

• Drive lead generation and pipeline growth through outbound prospecting, LinkedIn outreach, campaigns, and partnerships

• Collaborate closely with leadership to ensure strong alignment between marketing initiatives and sales objectives

• Own and manage LinkedIn and digital outreach strategies to engage and nurture enterprise and mid-market clients

• Lead SEO and SEM initiatives to improve organic visibility, keyword rankings, and paid campaign ROI

• Plan and execute social channel optimization with a strong focus on LinkedIn and relevant B2B platforms

• Oversee the creation of articles, blogs, case studies, whitepapers, and eBooks to support thought leadership and sales enablement

• Own the content and blog strategy, including planning, publishing cadence, and performance analysis

• Manage and optimize the company website for lead conversion, user experience, and performance tracking

• Conceptualize and execute newsletters for prospects, clients, and partners to drive engagement and retention

• Execute email marketing campaigns for lead nurturing, re-engagement, and pipeline acceleration

• Support PR initiatives, including media outreach and brand visibility efforts

• Monitor and manage Online Reputation Management (ORM) across platforms to ensure positive brand perception

• Build and maintain strong relationships with prospective and existing B2B clients by understanding their business needs and pain points

• Support the end-to-end lead and sales lifecycle, from lead qualification to conversion and closure

• Ensure accurate and up-to-date customer, lead, and sales data within the CRM system

• Monitor, analyze, and report on campaign performance, lead quality, and ROI, and optimize strategies based on insights

• Stay updated on industry trends, market dynamics, and competitor activities to refine marketing approaches

• Mentor team members and contribute to team knowledge sharing and process improvements

• Deliver exceptional stakeholder and client communication, ensuring professional brand representation

Required Experience, Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred)

• 3–5 years of hands-on experience in B2B marketing, demand generation, and digital growth roles

• Proven experience in owning and executing multi-channel B2B marketing initiatives, including SEO, SEM, social media, content, email, website optimization, and PR

• Strong expertise in LinkedIn-based outreach, social selling, and B2B lead generation strategies

• Demonstrated ability to manage the end-to-end lead lifecycle, from acquisition and nurturing to sales handover and closure support

• Experience creating and managing B2B content assets such as blogs, articles, case studies, whitepapers, newsletters, and eBooks

• Solid understanding of website optimization, conversion rate optimization (CRO), and performance tracking

• Hands-on experience with CRM platforms (Zoho, HubSpot, Salesforce, or similar) for lead management, reporting, and sales alignment

• Strong analytical skills with the ability to track ROI, lead quality, pipeline contribution, and campaign effectiveness

• Familiarity with email marketing tools, marketing automation, and outreach platforms

• Working knowledge of PR, brand positioning, and online reputation management (ORM) in a B2B context

• Excellent verbal and written communication skills with the ability to engage senior stakeholders and enterprise clients

• Ability to work cross-functionally with sales, leadership, and external partners while independently owning initiatives

• Highly target-driven, execution-focused, and comfortable working in a fast-paced, growth-oriented environment.

About The Company: Nuvoretail Enlytical Technologies Private Limited is an e-commerce analytics and automation company. Our proprietary digital shelf analytics and automation platform called Enlytical.ai helps e-commerce brands solve the complexities in today's e-commerce landscape by offering a unified and all- encompassing business view on the various aspects of e-commerce business. Our platform leverages insights drawn from multiple data points that help our clients win in e-commerce by gaining a competitive edge with data-driven insights for sharper decision-making. The insights cover all aspects of e-commerce such as digital product portfolio analysis, supply chain analytics, e-commerce operations automation, pricing, and competitor benchmarking, and Amazon advertising automation using our proprietary algorithms.

As a leading e-commerce service provider, we offer the most comprehensive end-to-end e-commerce solutions to brands, both in India and abroad. Right from preparing a road map to writing our client's e-commerce success story to assisting them In increasing their online sales, we do everything via our diverse e-commerce services and bespoke strategies and technology. Our services span across the brand's e-commerce enablement including content and digital asset creation for product listing, On Platform, and Off Platform marketing services with deep expertise in Amazon Marketing Services (AMS), Amazon SEO through keyword research, e-Commerce operations across various e-commerce platforms, website development, social media marketing, and AI-enabled e-Commerce MIS Dashboards.

Awards & Recognition:

Thanks to the faith reposed on us by our clients, NuvoRetail has been featured as The Most Promising eCommerce Technology Service Providers in India 2020 by CIOReviewIndia Magazine. Our leadership is often acknowledged by leading e-commerce services, digital marketing, consulting, and other e- commerce programs around the world. We are now one of the very few companies in India that have become an Amazon Ads Advanced partner.