Key Responsibilities:
Performance & Digital Marketing:
- Develop and execute comprehensive performance marketing strategies focused on customer acquisition, conversion, and retention across digital channels.
- Conduct in-depth market research, competitor analysis, and customer segmentation to optimize campaign targeting and messaging.
- Collaborate seamlessly with cross-functional teams (e.g., creative, sales) to develop compelling marketing assets and ensure consistent brand messaging.
- Manage and optimize digital advertising campaigns across various platforms, including budget allocation, bid management, A/B testing, and landing page optimization.
- Analyze key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV) to inform data-driven decision-making and continuous optimization.
- Utilize and master various marketing tools including, but not limited to, Google Ads, Facebook Ads Manager, Google Analytics, and Mobile Measurement Partners (MMPs) & tracking platforms.
- Prepare and present comprehensive performance reports and strategic insights to senior management.
- Stay abreast of the latest industry trends, digital marketing technologies, and best practices, proactively identifying opportunities for innovation.
- Drive all marketing campaigns within allocated budgets, ensuring a positive Return on Investment (ROI).
- Develop and implement data-driven marketing strategies that are directly aligned with overall business goals.
Brand Marketing:
- Develop, implement, and manage comprehensive brand strategies that align with Aliens Group's vision, values, and long-term objectives.
- Oversee and ensure consistent brand representation and messaging across all touchpoints, including digital platforms, print media, social media, events, and customer interactions.
- Conduct thorough market research to gain insights into customer preferences, market trends, and competitor brand strategies.
- Collaborate closely with Marketing and Creative teams to conceptualize and develop compelling brand content and design assets that resonate with target audiences.
- Lead the planning and execution of impactful marketing campaigns for both new and existing projects, maximizing brand visibility and recall.
- Analyze the effectiveness of brand marketing initiatives to provide data-driven insights for optimization of future strategies.
- Monitor brand sentiment across various channels and respond promptly and effectively to maintain a positive brand image and reputation.
- Build and nurture strong relationships with media partners, industry influencers, and other key stakeholders to enhance brand reach and credibility.
- Effectively manage the brand budget, ensuring cost-effective execution of all brand marketing activities.
- Continuously stay updated on industry trends, emerging technologies, and consumer behavior to bring innovative ideas and maintain Aliens Group's position at the forefront of the real estate market.
Candidate Profile:
- Education: MBA/PGDM from a Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or an equivalent relevant field.
- Experience: Proven experience of at least 2+ years as a Marketing Specialist or similar role, with a strong preference for candidates from the real estate, FMCG, or e-commerce sectors.
- Analytical Acumen: Extremely comfortable with numbers, sales planning, and adept at preparing budgets and approving expenditures.
- Digital Marketing Expertise: Hands-on experience working on major digital marketing platforms such as Google Ads (AdWords), Facebook Ads Manager, Mobile Measurement Partners (MMPs), and various tracking platforms.
- Research Tools: Knowledge and experience with research tools such as SEMRUSH, etc.
- Campaign Execution & Reporting: Proven experience in executing both mobile and web marketing campaigns and providing comprehensive reporting on their performance.
- Leadership & Collaboration: Ability to lead a team of specialists, fostering a collaborative environment and promoting professional development.
- Strategic Thinking: Strong ability to translate business goals into effective marketing strategies.
- Communication: Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to senior management.
