Manager - Ad Sales (North - Large Client Sales), SonyLIV

SonyLIV is seeking an experienced Manager – Ad Sales (North – LCS), Digital Business. The primary role of the incumbent is to drive partial top-line and bottom-line responsibility for the Digital Business in the North India region.

POSITION SPECIFICATION

Education: MBA preferred

Experience: 7–12 years of total experience

Essential Expertise:

A background in digital advertising sales is preferred. Candidates with TV sales experience may also be considered, especially those with exposure to impact selling and large clients.

Desirable Experience:

Must be well-versed with client strategies and advertising agencies in North India, with strong agency and client contacts.

KEY RESPONSIBILITIES

• Maximize monetization opportunities by building and expanding the client base, while consistently creating demand for digital solutions.
• Act as SonyLIV's ambassador in the market for owned agency relationships and be responsible for shaping long-term business plans to position SonyLIV as the preferred partner.
• Strategize to secure a steady revenue base by acquiring long-term commitments.
• Manage end-to-end stakeholder relationships with minimal supervision.
• Develop preferred partnerships with top digital advertisers through strong understanding of brands, marketing plans, and past campaign performance, while ensuring seamless execution of deals.
• Drive in-depth account management through customized properties, innovative deals, and digital brand solutions for key launches.
• Build, manage, and scale a strong revenue pipeline across advertisers and agencies, while maintaining monthly Ad Sales revenue targets.
• Execute effective sales planning aligned with seasonal trends to ensure optimal inventory utilization and maximize ROI.
• Focus on account development to build long-term business associations with clients.
• Conceptualize and implement innovative advertising packages to maximize revenue opportunities and accelerate business growth.
• Drive results in a fast-paced, resource-conscious environment with a creative approach.
• Maintain a healthy quarterly sales pipeline, proactively identifying roadblocks and suggesting alternate solutions.

CRITICAL COMPETENCIES

Behavioral:

• Ability to leverage relationships, build strong networks, and negotiate effectively.

Technical:

• Strong understanding of the digital ecosystem.
• Ability to act as both a category and brand builder, with a strong focus on achieving sales targets.
• High on ideation while creating brand solutions aligned with client communication strategies.
• Strong understanding of market dynamics.

OTHER PERSONAL CHARACTERISTICS

The successful candidate should be bright, agile, and a strong team player, with the ability to build authentic relationships across the organization while upholding the highest standards of professionalism, ethics, and mutual respect.

• Well-networked and well-connected
• Proven track record of achieving business and individual goals
• Concise yet inspiring communicator
• Strong understanding of data and analytics
• Excellent communication and interpersonal skills
• Highly motivated
• Strong executor who is proactive and anticipates evolving business needs

Why join us

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognized as a Great Place to Work.- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India- ET Human Capital Awards 2021- Winner across multiple categories- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!