Manager - Ad Sales, Digital Business

SonyLIV is seeking experienced Manager - Ad Sales (North), Digital Business. We have two openings based out of Bangalore — one focused on Large Client Solutions (LCS) and one on Small & Medium Enterprises (SME). The primary role of the incumbent is partial top-line and bottom-line responsibility of Digital Business for the North India region.

POSITION SPECIFICATION

Education: MBA preferred

Experience: 8 - 12 years of total experience

Essential Expertise: Digital advertising sales background will be preferred. TV Sales experience can be considered.

Desirable Experience: Must be well versed with client strategies and advertising agencies from North India & have strong agency & client contacts. Prior experience managing Ad Sales for Tamil content is preferred

KEY RESPONSIBILITIES

• Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
• Incumbent will be SonyLIV's ambassador in the market for the agency relationships they own and will be responsible for shaping up a long-term business plan for the client/agency to make SonyLIV the preferred OTT destination.
• Strategize towards securing a steady base by means of acquiring long-term commitments.
• Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.
• Developing preferred partnerships with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns, and ensuring smooth execution of deals.
• In-depth account management by means of client servicing through customized properties/deals and other digital brand solutions for critical launches.
• Build, manage and scale a revenue pipeline with advertisers and agencies, and maintain a threshold of Ad Sales revenue on a monthly basis.
• Effective sales planning based on the time of year to ensure inventory is fully utilized, thus maximizing ROI.
• The role includes account development to foster long-term business associations with clients.
• Formulate and implement innovative advertising packages that maximize revenue opportunities with brands and agencies to rapidly expand the business.
• Maintain a strong sales pipeline for the quarter, highlighting roadblocks early so that alternatives can be reviewed.

CRITICAL COMPETENCIES

Behavioral

• Ability to leverage relationships, build a strong network, and conduct effective negotiations.

Technical

• Strong knowledge of the digital and OTT ecosystem.
• Should be both a category & brand builder with a strong ability to drive and achieve sales targets.
• High on ideation while creating brand solutions for clients in sync with their communication strategies.
• Must possess a strong understanding of the North India market, particularly Tamil-language content and audiences.

Other Personal Characteristics:

The successful candidate must be bright, quick, and a team player. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics, and mutual respect. Personal traits which will make one an ideal candidate:

• Well networked and connected within North India advertising & agency ecosystem.
• A proven record of achieving business and individual goals.
• Concise yet inspiring communicator.
• Understanding of data and analytics.
• Excellent communication and interpersonal skills.
• Highly motivated.
• Strong executor who is proactive and anticipates evolving business needs.

Why join us

Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India's Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount's Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company's unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com