1. Strategic Marketing Planning
- - Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics.
- - Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams.
- - Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction.
2. Campaign Execution & Management
- - Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions.
- - Work closely with creative agencies, media partners, and event vendors.
- - Analyze campaign performance and generate ROI-based reports.
- Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook.
3. Customer Engagement & Experience
- - Create and maintain multi-channel customer touchpoints (e.g., events, feedback systems, loyalty programs, social media, kiosks).
- - Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility.
- - Champion customer data capture and analytics to drive personalization and retention efforts.
4. Digital & Social Media Marketing
- - Drive mall's digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps.
- - Oversee execution of digital campaigns with measurable KPIs engagement, reach, conversions, etc.
5. Retailer & Stakeholder Coordination
- - Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies.
- - Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in.
6. SOPs, Compliance & Reporting
- - Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation.
- - Manage and track marketing budgets, ensuring adherence to allocated spends.
- - Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback.
- Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral.
Key Performance Indicators (KPIs):
- - Monthly and Quarterly Footfall Growth (%)
- - Campaign ROI and Cost per Footfall
- - Improvement in SOH (Sales per Occupied Hour) metrics
- - Customer Satisfaction Scores / NPS
- - Digital engagement metrics (followers, reach, CTRs)
- - Number and scale of brand activations/events
Qualifications & Skills:
- - Bachelor's/Master's in Marketing, Mass Communication, or Business Administration.
- - Minimum 6 years of experience in B2C marketing, preferably in retail/mall/F&B industry.
- - Strong project management, analytical and stakeholder engagement skills.
- - Familiarity with CRM tools, digital marketing platforms, and event management.
- - Excellent written and verbal communication.
