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Fast&Up India

Lead Trade Marketing & Sourcing

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  • Posted 9 days ago
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Job Description

This role will be responsible for sourcing high-quality, cost-effective vendors for promotional items, print materials, display units, and creative services. The ideal candidate will combine strong negotiation skills with an understanding of brand marketing, ensuring all sourced materials align with our company image and budget.

Work Experience: 5+ years in trade marketing, strategic marketing services sourcing, procurement, or vendor management.

Key Responsibilities

  • Channel Strategy: Developing specific plans for different types of outlets (e.g. Modern Trade, General Trade to ensure the product moves out off the shelf.
  • Visibility & Merchandising: Overseeing POSM (Point of Sale Materials) like floor stands, shelf talkers, and end-cap displays and reviewing the ROI of money spent and check what works and thus continuously improve
  • Supplier Identification & Selection: Proactively identify and qualify new vendors for marketing materials, print, signage, and trade show, focusing on quality, cost, and reliability.
  • Negotiation & Contracting: Negotiate contract terms, pricing, and service level agreements (SLAs) with suppliers to achieve cost savings and maximize value.
  • RFP Management: Develop, issue, and manage Request for Proposals (RFPs) and Request for Quotations (RFQs) for marketing campaigns and events.
  • Marketing Collaboration: Work closely with the marketing and sales teams to understand project requirements, specifications, and timelines.
  • Cost Analysis & Reporting: Perform spend analysis to identify cost reduction opportunities and maintain accurate records of all procurement activities.
  • Budget Compliance: Oversee marketing expenditures to ensure adherence to budgetary constraints and policies.

Qualification: Graduation + PG in marketing preferred.

Skills:

  • Strong negotiation and contracting skills.
  • Proficiency in procurement software (e.g., SAP, and MS Office Suite (especially Excel and PPT/Canva).
  • Excellent analytical and problem-solving abilities.
  • Strong communication and relationship-building skills.
  • Familiarity with marketing industry trends, print processes, and promotional products.

More Info

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About Company

Job ID: 143083809