Lead - SEO & GEO

Job Role and Responsibilities:

SEO Strategy & Ownershi

po Own complete SEO roadmap: on-page, off-page, technical, and conten

to Define keyword strategy across transactional + informational + YMYL querie

so Build content clusters & topical authority in the financial domai

no Track and deliver on traffic, rankings, CTR, and conversion

so Conduct competitor benchmarkin

g Generative Engine Optimization (GEO

)o Drive visibility in AI search (Google AI Overviews, ChatGPT, etc.

)o Optimize for entity coverage, E-E-A-T, structured data, citation

so Implement schema (FAQ, HowTo, Product, Speakable

)o Build GEO monitoring frameworks (AI visibility tracking tools

) Technical SE

Oo Conduct audits using Screaming Frog, Ahrefs, SEMrush, GS

Co Optimize Core Web Vitals (LCP, INP, CLS

)o Manage crawl budget, indexing, canonical, hreflan

go Handle JS SEO, log analysis, and automation via Pytho

no Implement structured data across page

s AEM (Adobe Experience Manager) Ownershi

po Own SEO within AEM workflows (templates, components, metadata

)o Work with dev teams for SEO-first implementatio

no Manage sitemaps, redirects, metadata, URL structure

so Ensure SEO governance across deployment

s CRO Strateg

yo Improve conversion across landing & product page

so Run A/B tests, heatmaps, funnel analysis (GA4, Hotjar, Clarity

)o Align SEO landing pages with conversion goal

s Content & AI Strateg

yo Define content roadmap: articles, guides, calculator

so Optimize for featured snippets, PAA, AI citation

so Use AI tools (ChatGPT, Gemini, Jasper, SurferSEO

)o Ensure E-E-A-T & regulatory compliance (SEBI, AMFI, IRDAI, RBI

) Off-Page SEO & Digital P

Ro Build high-quality backlinks via financial publisher

so Manage backlink profile & disavow toxic link

so Drive data-led PR campaigns & expert commentar

y Analytics & Team Managemen

to Build dashboards (Looker Studio / Power BI

)o Track SEO + GEO KPIs (traffic, rankings, CWV, conversions

)o Lead and mentor SEO tea

mo Stay updated with Google algorithm change

s
Qualificatio

n: Strong knowledge of SEO tools: SEMrush, Ahrefs, Screaming Frog, GSC, G

A4 Understanding of HTML, CSS, JavaScript, Pyth

on Expertise in technical SEO, content SEO, and AI-led search optimizati

on Knowledge of AEM (Adobe Experience Manage

r) Understanding of Indian search behavior and YMYL conte

nt Familiarity with GEO / AI search optimizati

on Strong analytical and problem-solving skil

ls Ability to work cross-functionally with tech, product, and content tea

msExperience & Skill

s: 9 - 15 years of experience in SEO (preferably BFSI/fintec

h) Hands-on experience with AEM (mandator

y) Proven track record of driving organic growth and conversio

ns Experience in managing SEO tea

ms Exposure to AI tools and evolving search ecosyste

ms Preferred: MBA / relevant degr

ee AEM certification (preferre

d) Active in SEO communiti