Lead - Offline Partnerships & Cross-Sell

Base Location: Noida (Extensive Pan-India Travel Required)

Role Overview

We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with

an entrepreneurial mindset in ambiguous, fast-moving environments.

Key Responsibilities

Act as the single-point owner for driving cross-sell initiatives through offline teams across regions

Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time

Ensure consistent execution of cross-sell programs across all locations

Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling

Build and refine cross-sell playbooks in collaboration with central teams based on field learnings

Act as the voice of the field by gathering structured feedback from frontline teams and leaders

Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams

Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion

Ensure data accuracy, reporting discipline, and timely business reviews

Use MIS and insights to drive accountability and course correction

Work closely with senior offline leaders, product, operations, and analytics teams

Influence without authority and drive alignment across multiple stakeholders

Candidate Profile

Experience

8–14 years of overall experience (flexible for exceptional candidates)

Strong exposure to field-led or offline businesses with multi-location operations

Prior experience in startups, founder's office roles, early-stage ventures, or P&L ownership is strongly preferred

Mindset & Traits

Entrepreneurial mindset with strong ownership orientation

High hunger to grow and visible career ambition

Comfortable with ambiguity, travel, and on-ground problem solving

High energy, resilience, and strong bias for action

Excellent relationship-building skills with senior leaders and field teams

Skills

Strong Excel skills including MIS creation, dashboards, and analysis

Structured thinking and clear communication

Ability to convert unstructured field inputs into actionable business insights

Comfortable presenting insights and recommendations to senior leadership

What Success Looks Like (12–18 Months)

Cross-sell becomes a scaled, repeatable growth engine through offline teams

Clear ownership, execution playbooks, and MIS established across locations

Strong trust and working relationships built with regional and city leaders

Field feedback consistently influencing product and business decisions

Why This Role

High-impact, high-visibility role working closely with leadership

Opportunity to shape and scale offline × digital cross-sell at a national level

Ideal for candidates seeking real ownership rather than a desk-bound GM role

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.