Base Location: Noida (Extensive Pan-India Travel Required)
Role Overview
We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with
an entrepreneurial mindset in ambiguous, fast-moving environments.
Key Responsibilities
. Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
. Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
. Ensure consistent execution of cross-sell programs across all locations
. Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
. Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
. Act as the voice of the field by gathering structured feedback from frontline teams and leaders
. Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
. Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
. Ensure data accuracy, reporting discipline, and timely business reviews
. Use MIS and insights to drive accountability and course correction
. Work closely with senior offline leaders, product, operations, and analytics teams
. Influence without authority and drive alignment across multiple stakeholders
Candidate Profile
Experience
. 8-14 years of overall experience (flexible for exceptional candidates)
. Strong exposure to field-led or offline businesses with multi-location operations
. Prior experience in startups, founder's office roles, early-stage ventures, or P&L ownership is strongly preferred
Mindset & Traits
. Entrepreneurial mindset with strong ownership orientation
. High hunger to grow and visible career ambition
. Comfortable with ambiguity, travel, and on-ground problem solving
. High energy, resilience, and strong bias for action
. Excellent relationship-building skills with senior leaders and field teams
Skills
. Strong Excel skills including MIS creation, dashboards, and analysis
. Structured thinking and clear communication
. Ability to convert unstructured field inputs into actionable business insights
. Comfortable presenting insights and recommendations to senior leadership
What Success Looks Like (12-18 Months)
. Cross-sell becomes a scaled, repeatable growth engine through offline teams
. Clear ownership, execution playbooks, and MIS established across locations
. Strong trust and working relationships built with regional and city leaders
. Field feedback consistently influencing product and business decisions
Why This Role
. High-impact, high-visibility role working closely with leadership
. Opportunity to shape and scale offline Ã- digital cross-sell at a national level
. Ideal for candidates seeking real ownership rather than a desk-bound GM role