Lead Generation Specialist

Company: TradeBridge

Location: Navi Mumbai / Mumbai (On-site / Hybrid)

Experience: 2–5 years

Type: Full-time

TradeBridge is a B2B platform in the agri-commodities space, helping businesses buy and sell products smoothly through technology-driven solutions.

We are looking for a Lead Generation Specialist who can run and manage paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), and social media platforms to generate quality leads for the sales team.

• Run lead generation campaigns on Google Ads and Meta Ads
• Create and optimize ad copies, targeting, and budgets
• Generate quality leads and improve conversion rates
• Track performance using Google Analytics, Meta Business Suite, etc.
• Improve CPL (cost per lead) and campaign ROI through regular optimization
• Coordinate with sales team to ensure lead quality
• Support social media promotions and engagement
• Share weekly/monthly campaign performance reports

• 2–5 years experience in lead generation / performance marketing
• Strong knowledge of Google Ads and Meta Ads
• Basic understanding of landing pages and conversion tracking
• Good analytical skills and ability to optimize campaigns
• Comfortable working with targets and timelines

• Experience with LinkedIn Ads
• B2B lead generation background
• Knowledge of CRM tools like Zoho/HubSpot

• Leads generated per month
• Cost per lead (CPL)
• Lead quality and conversion rate
• ROI from campaigns

Share your resume at [Confidential Information]