Lead Generation Specialist

A. Company Overview

Founded in 2012, Occams is a multi-entity portfolio and platform company at the intersection of advisory, applied AI, investment banking, and digital capital. Across four operating businesses - Business Advisory (strategic advisory, fractional resources, specialty tax, government incentives), Occams.ai (an applied AI platform with several middle - market centric products including CFOInsights.ai, TaxVantage.ai, and Incubation.ai), Occams Capital Partners (debt advisory, mid-market sell-side M&A and investment banking), and Occams 21M (a Bitcoin-native capital allocation platform) - Occams serves founders, C Suite, and leadership teams through every stage of the business lifecycle.

Occams has earned 9 rankings on the Inc. 5000, 6 Financial Times Americas Fastest-Growing recognitions, 2 Fortune Most Innovative Companies designations, and Inc.s Best Workplaces — a track record few professional services firms can match. Operating across all U.S. states and territories, Occams brings together a team of more than 120 professionals across New York, Los Angeles, Dallas, Sarasota, Johannesburg, Dominican Republic, Toronto, Dubai, New Delhi, and Mumbai, with leadership drawn from Fortune 500 entities like Barclays, UBS, Wells Fargo and top global universities and academic institutions.

B. About Your Role

We are looking for a Lead Generation & Performance Marketing professional to join our Marketing Department. In this role, you will drive end-to-end lead generation and performance marketing initiatives across digital channels, helping to drive qualified pipeline growth, customer acquisition, and revenue.

If you're passionate about digital marketing, demand generation, campaign optimization, and data-driven decision-making, thrive in a fast-paced, collaborative, and growth-focused environment where innovation, teamwork, and continuous learning drive success, we'd love to hear from you!

The ideal candidate is proactive, analytical, detail-oriented, adaptable, and results-driven—someone who takes initiative, embraces challenges, and is eager to contribute to a culture of excellence and impact.

C. Key Responsibilities

• Generate qualified leads through LinkedIn, cold email, outbound campaigns, and networking
• Build and manage lead databases and schedule meetings for the sales team
• Plan and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms
• Monitor campaign performance, ROI, lead quality, and conversions
• Conduct A/B testing and improve campaign performance through data-driven insights
• Collaborate with marketing teams to support business growth

D. Required Qualifications & Experience

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3–5 years of experience in lead generation or performance marketing

Essential technical skills

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and CRM tools
• Experience with B2B lead generation and outbound strategies
• Good analytical, communication, and reporting skills
• Ability to work independently and meet performance targets
• Experience in a MSMEs
• Exposure to international markets
• Familiarity with LinkedIn Sales Navigator, Apollo, HubSpot, or similar tools

E. Benefits & Perks

• Health Insurance for you and your dependents including parents
• Provident Fund
• 3 % Fixed CTC Budget for Learning Opportunities
• Market Leading Leave Policy
• Paid Holidays per Calendar Year
• Employee Recognition & Rewards
• One of the best cultures of benevolent meritocracy

F. Job Details

• Title: Associate – Digital Marketing
• Annual Compensation: As per industry standards
• Work Schedule: Office/Hybrid
• Nature: Full time
• Shift: 4:30 PM - 1:30 AM IST
• Location: Mumbai, Maharashtra