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Lead Generation Specialist

Early Applicant
  • Posted 4 months ago
  • Be among the first 10 applicants

Job Description

Description

We are a growing digital marketing agency looking for a sharp, self-driven Lead Generation Specialist to own and drive our new client acquisition engine. You will be responsible for identifying, prospecting, and qualifying potential clients across industries and delivering a consistent pipeline of high-quality leads to the sales team.

Key Responsibilities

Prospecting & Outreach

  • Research and build targeted prospect lists based on ICP (Ideal Client Profile) across industries
  • Execute high-volume outbound outreach via cold email, LinkedIn, and calls
  • Personalize outreach messaging based on prospect's business, pain points, and goals
  • Follow up consistently and manage multi-touch outreach sequences

Pipeline Management

  • Qualify inbound and outbound leads based on defined criteria (budget, need, timeline, authority)
  • Book discovery calls and demos for the Business Development / Sales team
  • Maintain and update CRM with accurate lead data, status, and activity logs
  • Track and report weekly pipeline metrics — outreach sent, reply rates, meetings booked

Strategy & Optimization

  • A/B test subject lines, messaging, and outreach sequences to improve conversion rates
  • Identify new lead sources, directories, and channels to expand prospecting reach
  • Work closely with marketing to align outbound messaging with ongoing campaigns
  • Provide feedback on lead quality and market responses to refine ICP

Experience

Required Skills & Experience

  • 3–4 years of hands-on lead generation experience, preferably in a digital marketing, SaaS, or agency environment
  • Proven track record of consistently hitting lead or meeting targets

More Info

Job Type:
Industry:
Employment Type:

Job ID: 146456183

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