Lead Generation Specialist

Indian Institute of Vedic Science (IIVS)

Noida Sector 63 | Full-Time | 2-4 Years Experience

IMPORTANT — PLEASE READ BEFORE APPLYING

This is a high-ownership, performance-driven role. We are looking for someone who can take responsibility for marketing, growth, ROAS, profitability, and business outcomes — not just execute campaigns.

Minimum 2 years of relevant hands-on experience is mandatory. Candidates without the required experience or with limited exposure to Google Ads, Meta Ads, analytics, and performance marketing should not apply.

If you want to simply manage campaigns, this role is not for you.

If you want to own growth and understand how an entire business is built and scaled, this role is for you.

KEY RESPONSIBILITIES

● Lead Generation: Plan, execute, and optimize lead generation campaigns across Google Ads and Meta Ads to generate high-quality and relevant leads.

● Campaign Management: Manage and optimize campaigns based on CPL, lead quality, conversion rate, CAC, and overall campaign performance.

● Creative Strategy: Develop winning creative concepts, hooks, messaging, and testing strategies to improve lead generation and conversion.

● Lead Quality & Conversion: Work closely with the sales team to monitor lead quality, identify gaps, and improve lead-to-conversion performance.

● Analytics & Reporting: Track CPL, CAC, lead volume, lead quality, conversion rates, revenue, and funnel performance.

● Budget Management: Manage marketing budgets effectively with a strong focus on cost-efficient and scalable lead acquisition.

● Funnel Optimization: Identify opportunities across the complete lead generation and sales funnel to improve conversion and reduce acquisition costs.

● SEO & Organic Lead Generation: Support strategies to increase qualified organic traffic and generate relevant leads through SEO and other organic channels.

REQUIRED TECH STACK

Google Ads Dashboard • Meta Ads Manager • Google Analytics (GA4) • Google Search Console • Microsoft Clarity • Looker Studio • Ad Spying/Competitor Intelligence Tools

Bonus: Google Tag Manager, CRM, WhatsApp/Marketing Automation & Conversion Tracking experience.

WHAT WE EXPECT

● 2-4 years of relevant digital/performance marketing experience.

● Strong hands-on expertise in Google Ads & Meta Ads.

● Proven track record of improving lead volume, lead quality, CPL, conversion rates, and acquisition efficiency.

● Strong analytical and commercial mindset.

● Ability to take end-to-end ownership of lead generation and make data-driven decisions.

● Ability to work closely with sales teams and understand the complete marketing-to-sales funnel.

● EdTech, D2C, Coaching, Education, or Lead Generation experience is a plus.

MORE THAN JUST MARKETING

At IIVS, this role goes beyond marketing.

You will get hands-on exposure to Sales, Operations, Finance, Design, Creative, Technology, Customer Experience, and overall business strategy.

As a rapidly growing startup, the hierarchy is short and opportunities come quickly. High performers get greater ownership and leadership responsibilities based on their impact — not just their years in the company.

PERKS & PERFORMANCE BONUSES

● Performance-based bonuses & lead generation incentives

● High ownership and decision-making authority

● Direct exposure to leadership and business strategy

● Opportunity to build and lead a lead generation / marketing team

● Fast career progression based on performance

● Opportunity to become a business/growth leader, not just a functional marketer

HOW SUCCESS IS MEASURED

Qualified Leads → Conversions → Lower CAC → Higher ROAS → Profitable Revenue

APPLY NOW

Send your CV to: [Confidential Information]