LOCATION
Bangalore
TYPE
Full Time
We are looking for a results-driven Lead Generation Specialist to fuel our IT services growth by identifying, qualifying, and nurturing high-quality B2B leads across global markets.
Key ResponsibilitiesLead Generation & Prospecting- Identify and generate qualified B2B leads for IT services through:
- LinkedIn Sales Navigator
- Cold email campaigns
- Cold calling (selectively)
- Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.)
- Build and maintain a target account list by geography, industry, and service line.
- Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).
- Identify and generate qualified B2B leads for IT services through:
- LinkedIn Sales Navigator
- Cold email campaigns
- Cold calling (selectively)
- Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.)
- Build and maintain a target account list by geography, industry, and service line.
- Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).
Campaign Execution
- Plan and execute email and LinkedIn outreach campaigns with personalized messaging.
- Run A/B tests on subject lines, messaging, and sequences to improve response rates.
Lead Qualification & Handover
- Qualify inbound and outbound leads.
- Schedule discovery calls and hand over sales-ready leads to the sales/leadership team.
- Maintain accurate lead status and notes in CRM.
CRM & Reporting- Maintain and update CRM.
- Track key metrics:
- Leads generated
- Conversion to meetings
- Provide weekly and monthly performance reports.
Required Skills & ExperienceMust-Have
- 1-2 years of experience in B2B lead generation for IT services.
- Proven experience with cold outreach and LinkedIn lead generation.
- Excellent written and verbal communication skills (English).
- Experience using CRM and outreach tools.
Good-to-Have- Experience generating leads for US, UK, Europe, Middle East, or APAC markets.
- Familiarity with tools like:
- LinkedIn Sales Navigator
- Apollo / ZoomInfo / Lusha
- HubSpot / Zoho CRM
- Basic understanding of IT proposal cycles and enterprise sales.
