Hiring Lead Generation Specialist - Sales

Responsibilities

• Prospect leads through relevant channels
• Qualify leads by levels of interest
• Coordinate lead gen campaigns with marketing and sales
• Research prospective customers to identify lead channels
• Create and curate content for inbound lead channels
• Initiate cold calls, emails, and other outbound communications
• Manage leads in the sales pipeline
• Organize lead data with CRM tools
• Collaborate with Sales VP to develop and implement sales strategies
• Attend weekly calls with manager to discuss current prospects, new prospects, sales strategies etc
• Ability to work in a remote relationship with their manager

Skills

Communication

• Lead generation specialists should be expert communicators as they contact prospects through cold calls, emails, and other means of communication. They must adeptly pass information to leads, encouraging them to develop an interest in your company.

Prospecting/Sales Tools

• Prospecting tool skills are essential for lead generation. Tools like ZoomInfo, LinkedIn, etc. Familiarity with sales tools, CRM are important

Social Selling

• Lead generation experts must develop the ability to reach out and sell to leads on social media. Top lead gen specialists use social listening techniques on platforms like Facebook, Instagram, and Twitter to find queries, start conversations, and build brand credibility.

Customer Targeting

• Lead generators arrange potential clients in the pipeline2 according to their interest in the business. This allows them to tailor content and personalize communication to their specific needs.

Lead Nurturing

• Lead nurturing is the process of building rapport with prospective customers at various stages of the sales process. It is essential for qualifying leads and finding the ones most likely to convert.

Data Analysis

• The best lead generation specialists extract useful insights from the data they get from prospects. Key metrics such as conversion and drop-off rate assist lead generation experts in focusing on the right prospects and driving sales.