- Manage and optimize social media profiles across Facebook, LinkedIn, Twitter, Instagram, and YouTube.
- Create, plan, and schedule highly engaging posts, campaigns, and blog content tailored for each platform.
- Develop and launch viral social campaigns to boost brand awareness and engagement.
- Drive qualified leads through targeted Lead Generation ads and search engine marketing (SEM).
- Perform thorough research and analysis of competitor advertising links/strategies.
- Conduct competitor analysis to guide content marketing and campaign strategies.
- Assist in developing and executing comprehensive marketing and branding initiatives.
- Undertake ongoing keyword discovery, expansion, and optimization initiatives.
- Optimize landing pages and website content with a deep understanding of on-page SEO.
- Create and implement effective link building strategies to enhance site authority.
- Develop and execute keyword ranking strategies to improve organic visibility.
- Independently manage the end-to-end process of Google AdWords campaigns.
- Analyze and refine campaign performance for maximum ROI.
Knowledge and Skills:
- Strong expertise in SEO, SMO, content writing, and PPC advertising.
- Proficient in MS Office Suite (Word, Excel, PowerPoint).
- Demonstrated ability to independently manage and grow social media profiles.
- Outstanding written and verbal communication skills.
- Excellent presentation skills and creative thinking abilities.
- Proven content writing proficiency.
- Strong grasp of marketing concepts and ability to apply them effectively.
- Hands-on experience with executing end-to-end social media strategies.
- Ability to perform under pressure and meet tight deadlines.
- Complete understanding and hands-on expertise in managing Google AdWords campaigns.
Qualifications, CTC and Experience:
- Certification in Digital Marketing, Google AdWords, or related fields (preferred).
- Experience between 3-5 years (Mandatory in Lead Generation)
- CTC - 4 LPA to 7 LPA (Negotiable)
