Lead Generation Manager

1. LinkedIn Outreach (via Partner Accounts)

Manage LinkedIn Sales Navigator across multiple partner profiles

Send personalised InMail's and connection requests targeting:

Founders/CFOs at recently funded start-ups (Seed to Series B)

Fractional CFOs seeking execution partners

Finance leaders at scaling businesses (20-100 employees)

Nurture conversations from connection through to trial booking

Maintain CRM records of all touchpoints and responses

2. Email Outreach (via Partner Accounts)

Write personalised email sequences for warm/targeted prospects

Coordinate with outsourced bulk email agency on:

List requirements and ICP definitions

Messaging alignment with Unreconciled positioning

Quality control of leads before handoff

Handle replies and convert interested prospects to discovery calls

3. Lead Research & List Building

Build targeted prospect lists using:

Crunchbase/Pitchbook for recently funded companies

LinkedIn Sales Navigator searches

Growth List / Fundraise Insider databases

Enrich data with decision-maker contacts

Segment lists by ICP fit score

4. Partnership Development

Identify and approach potential white-label partners (fractional CFO firms, start-up advisors)

Manage referral partner relationships

Track referral pipeline and attribution

5. Reporting & Optimisation

Weekly metrics reporting: outreach volume, response rates, meetings booked, pipeline value

A/B test messaging and subject lines

Maintain clean CRM data in Click Up/HubSpot