Lead Generation Manager

Lead Generation Manager Role Specification

Role Overview

Title: Lead Generation Manager / Business Development Manager

Reports to: Dharan (Founder)

Location: Ahmedabad or Kochi (with UK hours overlap)

Core Responsibilities

1. LinkedIn Outreach (via Partner Accounts)

Manage LinkedIn Sales Navigator across multiple partner profiles

Send personalised InMails and connection requests targeting:

Founders/CFOs at recently funded startups (Seed to Series B)

Fractional CFOs seeking execution partners

Finance leaders at scaling businesses (20-100 employees)

Nurture conversations from connection through to trial booking

Maintain CRM records of all touchpoints and responses

2. Email Outreach (via Partner Accounts)

Write personalised email sequences for warm/targeted prospects

Coordinate with outsourced bulk email agency on:

List requirements and ICP definitions

Messaging alignment with Unreconciled positioning

Quality control of leads before handoff

Handle replies and convert interested prospects to discovery calls

3. Lead Research & List Building

Build targeted prospect lists using:

Crunchbase/PitchBook for recently funded companies

LinkedIn Sales Navigator searches

Growth List / Fundraise Insider databases

Enrich data with decision-maker contacts

Segment lists by ICP fit score

4. Partnership Development

Identify and approach potential white-label partners (fractional CFO firms, startup advisors)

Manage referral partner relationships

Track referral pipeline and attribution

5. Reporting & Optimisation

Weekly metrics reporting: outreach volume, response rates, meetings booked, pipeline value

A/B test messaging and subject lines

Maintain clean CRM data in ClickUp/HubSpot

Ideal Candidate Profile

Must-Have Skills

SkillWhy It MattersExcellent written EnglishAll outreach is to UK/US founders native-level writing essentialLinkedIn Sales Navigator proficiencyCore tool for prospectingExperience with B2B servicesUnderstands consultative selling, not transactionalCRM managementClean data discipline for pipeline trackingSelf-starterWill work independently with minimal supervision

Nice-to-Have

Experience in finance/accounting services

Familiarity with startup ecosystem (funding rounds, VC landscape)

Cold email copywriting experience

Tools: Apollo, Instantly, Lemlist, or similar outbound platforms

Personality Fit

Curious wants to understand Unreconciled's model deeply

Persistent follows up without being pushy

Detail-oriented personalisation requires research

Comfortable with ambiguity will need to test and iterate