Lead Generation Executive

Role Description The Lead Generation Executive is a full-time, on-site role based in Noida, responsible for identifying and qualifying prospective clients for Smarkupp Studios. Day-to-day tasks include researching target markets, compiling prospect lists, and using digital channels (such as LinkedIn, email, and industry platforms) to generate new leads. The role involves managing outreach campaigns, conducting initial discovery calls, and nurturing potential clients through consistent follow-ups. The Lead Generation Executive collaborates closely with the sales and marketing teams to align lead generation efforts with campaign objectives and service offerings. This position also requires maintaining accurate records in CRM tools, tracking performance metrics, and contributing insights to improve lead quality and conversion rates.

Qualifications

• Lead generation skills, including identifying and qualifying new leads in relevant markets.
• Market research abilities to analyze industries, competitors, and target audiences.
• Strong communication skills for professional outreach, follow-ups, and client interactions.
• Sales-oriented mindset with the ability to support the sales cycle and drive conversions.
• Proficiency with CRM tools, spreadsheets, and basic digital marketing platforms.
• Organized, detail-focused approach and ability to manage multiple prospects simultaneously.
• Previous experience in lead generation, inside sales, or business development is preferred.
• Bachelor's degree in Business, Marketing, Communications, or a related field is an advantage.
• Comfort working in a fast-paced agency environment and collaborating with cross-functional teams.

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