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Manipal Group

Lead Generation Executive

Manipal Group
Bengaluru, India
2-4 Years
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Job Description

  • Job Description: Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
  • Key Responsibilities:
  • Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
  • Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
  • Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
  • Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
  • CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
  • Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
  • Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
  • Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
  • Educational Qualifications
  • BE+ MBA/ PGDM or MBA/ PGDM
  • Experience Level (If applicable)
  • Bachelors degree in Marketing, Business, or related field.
  • 2+ years of experience in lead generation, demand generation, or digital marketing.
  • Strong knowledge of CRM systems and marketing automation tools.

This job is provided by Shine.com

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Manipal Group

Job ID: 150636511

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Last Updated: 03-07-2026 06:04:02 PM
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