Lead Generation Executive

Company Description

Kytes is a leading PSA software platform designed to help service businesses streamline operations and achieve growth. By digitizing and automating project financials, delivery, and resource management, Kytes enables businesses to make data-driven decisions for improved revenue and margins. Kytes focuses on simplifying business processes, delivering valuable insights, and supporting scalability for organizations. Join Kytes to be part of an innovative team driving business efficiency and success.

Role Description

This is a full-time, on-site role for a Lead Generation Executive based in Pune. The Lead Generation Executive will be responsible for identifying and generating new leads, conducting market research, and maintaining prospect databases. They will communicate with potential clients to build relationships, qualify leads, and coordinate with the sales team to convert opportunities into successful outcomes. This role involves directly contributing to the growth and expansion strategies of the company.

Qualifications

• Conduct research to identify potential markets, customer segments, and high-quality leads.
• Develop and apply effective lead identification strategies across multiple research channels.
• Collect, organize, and manage lead-related data through surveys, industry reports, and online research.
• Evaluate and qualify leads based on predefined criteria such as relevance, potential value, and market fit.
• Maintain, update, and ensure the accuracy of lead databases and contact details.
• Collaborate with sales and marketing teams to align lead research efforts with ongoing campaigns and business goals.
• Monitor market trends and competitor activities to identify new opportunities for lead generation.
• Prepare and present reports on lead research findings, metrics, and performance insights.
• Support lead nurturing initiatives to engage researched leads and move them into the prospect pipeline.
• Track, measure, and analyze the effectiveness of lead research activities and recommend improvements.