Lead Generation Executive

Job Title: Lead Generation Specialist

Location: Balewadi Pune

Type: Full Time

About Frido

Frido is a fast-growing comfort-tech brand transforming how people experience comfort in everyday life. With products like ergonomic cushions, pillows, mattress toppers, and chairs, Frido focuses on improving posture, productivity, and overall well-being.

As we expand into corporate wellness and workplace ergonomics, we are looking for a CXO Outreach & Lead Generation Specialist who can open doors with senior leadership across companies.

Role Overview

This role is responsible for building relationships with CXO-level decision-makers and generating high-value B2B opportunities for Frido.

The role involves identifying, researching, and connecting with HR Heads, CXOs, Admin Leaders, Workplace Experience Heads, and Procurement Leaders, positioning Frido as a workplace comfort and employee wellness partner.

This is not a typical calling role. We are looking for someone who can strategically approach senior leaders, create meaningful conversations, and generate qualified corporate opportunities.

Key Responsibilities

Strategic CXO Outreach

• Identify and build a strong pipeline of CXOs, HR Leaders, Admin Heads, Procurement Heads, and Workplace Experience Leaders across target companies.
• Conduct deep research on organizations to identify decision-makers and potential partnership opportunities.

Multi-Channel Prospecting

Reach out to senior decision-makers through multiple channels including:

• LinkedIn outreach
• Personalized cold emails
• Professional networking
• Corporate introductions
• Craft high-quality, personalized outreach messages that resonate with senior leadership.

Corporate Opportunity Development

Generate leads for:

• Corporate wellness partnerships
• Employee comfort programs
• Bulk product partnerships
• Workplace ergonomics initiatives

Lead Qualification

• Understand corporate requirements and identify opportunities where Frido solutions can add value.
• Schedule meetings or product discussions with the business development or leadership team.

Pipeline & Reporting

• Maintain structured tracking of outreach activities, conversations, and opportunities.
• Share regular insights on outreach performance, lead quality, and pipeline growth.

What We Are Looking For

• Experience in B2B lead generation, enterprise outreach, or corporate sales
• Strong ability to communicate with senior leadership and decision-makers
• Exceptional research and prospecting skills
• Experience with LinkedIn Sales Navigator, CRM tools, and outbound outreach platforms
• Ability to write high-quality personalized outreach messages

Ideal Candidate Someone who:

• Understands how to capture attention from CXOs
• Can build high-value corporate conversations
• Thinks strategically about partnership opportunities
• Is comfortable engaging with senior decision-makers.