Lead - Digital Videos (Hindi)

We're Hiring: Digital Video Lead Hindi

Lead the Future of Digital News Storytelling

Location: Noida, Sector 158

Work Mode: Work From Office

Are you a digital video visionary who thrives in a fast-paced newsroom Do you understand what makes audiences stop scrolling, watch, engage, and share

We are looking for a Digital Video Lead Hindi to drive high-impact video storytelling across our digital ecosystem. In this role, you will shape strategy, lead a dynamic team, and ensure our video content dominates across YouTube, Instagram, Facebook, X/Twitter, LinkedIn, OTT platforms, and emerging digital spaces.

If you combine editorial instincts with data-driven thinking, this is your opportunity to lead the next phase of digital news innovation.

Role Overview

As Digital Video Lead Hindi, you will spearhead the creation, distribution, optimization, and performance of video content across all digital platforms.

You will ensure every video is editorially strong, algorithm-friendly, audience-first, and built for scale, helping drive maximum reach, engagement, and monetization.

Key Responsibilities

Leadership & Strategy

Lead and mentor the digital video team, driving a high-performance newsroom culture

Set clear KPIs for audience growth, engagement, watch time, and monetization

Build and execute a multi-platform video strategy aligned with editorial and brand goals

Identify emerging platform trends, formats, and innovations to keep the brand ahead in digital video

Content & Editorial

Oversee end-to-end video production from ideation to publishing

Ensure strong editorial judgment, storytelling quality, and high production standards

Develop platform-native content strategies for YouTube, Instagram, Facebook, X/Twitter, LinkedIn, and OTT

Plan and coordinate coverage for breaking news, live events, debates, and special digital projects

Optimization & Growth

Implement SEO, metadata, tagging, thumbnail strategy, and hashtag optimization

Use data, audience insights, and analytics to refine content strategy and improve performance

Track competitor strategies and industry benchmarks to identify opportunities

Experiment with new formats, series, and storytelling approaches

Compliance & Standards

Ensure compliance with copyright policies, platform regulations, and Content ID systems

Maintain editorial credibility, brand voice, and accuracy across all digital video outputs

Qualifications

Experience:

1214 years of experience in digital video operations within a news/media organization

Proven track record of scaling audiences and achieving strong performance metrics

Strong editorial background with innovative digital storytelling capabilities

Knowledge:

Deep understanding of platform algorithms, video formats, and audience behavior

Experience managing creative, editorial, and technical teams in a fast-paced newsroom environment

Important:

Only candidates with experience in News Media organizations will be considered.

Skills & Competencies

Required

Multi-platform SEO and video optimization expertise

Social media publishing and scheduling tools

Video analytics and performance tracking

Live news coverage and digital-first storytelling

Team leadership and project management

Preferred

Experience with OTT platforms and short-form video formats

Knowledge of cross-platform marketing and paid promotion strategies

Expertise in visual branding and thumbnail optimization

What We Offer

Competitive compensation package

Excellent career growth opportunities

Health insurance and benefits

A collaborative and high-energy digital newsroom environment