This role is for one of Zepcruit's clients.
We are looking for a creative and strategic Design Lead to drive the visual identity of Blue Tea across digital and offline platforms. This role will be responsible for leading the design team, overseeing creative direction, and ensuring all visual communication aligns with the brand's vision and marketing goals.
The ideal candidate should have a strong design portfolio, leadership experience, and the ability to translate marketing strategies into compelling visuals.
Responsibilities:
- Lead and mentor the design team, ensuring high-quality and timely delivery of creative assets.
- Drive the overall creative direction and visual identity of the brand across all platforms.
- Conceptualize and execute design for digital campaigns, social media, performance marketing ads, and website assets.
- Oversee product packaging, branding materials, and other offline design requirements.
- Review and approve all creative outputs to ensure brand consistency and design excellence.
- Work collaboratively with marketing team to translate marketing strategies into impactful visuals.
Skills Required:
- More than 4 years of experience in graphic design or creative roles.
- Prior experience leading or managing a design team is preferred.
- Strong portfolio showcasing branding, digital campaigns, ad creatives, and packaging design.
- Understanding of performance marketing creatives and social media design trends.
- Excellent cross-functional coordination and communication skills.
- Ability to work effectively in a fast-paced, high-growth FMCG environment.
- Experience in D2C, FMCG, or consumer brands is a plus.
