Company Profile
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Demand Strategy & Cross-BU Integration:
- Co-Create with BUs: Partner with all 6 BUs to build distinct demand generation strategies and full-funnel roadmaps aligned with their specific revenue goals.
- Build a Scalable Engine: Collaborate with Integrated Marketing, AI, and IT to weave predictive targeting, scalable campaign playbooks, and MarTech capabilities into the demand roadmap.
- Foster Efficiency: Encourage enterprise efficiency by standardizing core processes (taxonomy, UTM governance, attribution) and championing the reuse of successful content and media strategies across BUs.
- Targeting Architecture: Develop Ideal Customer Profiles (ICPs) and journey-based targeting to balance short-term pipeline acceleration with long-term brand building.
- Campaign Orchestration & Execution
- End-to-End Orchestration: Guide the implementation of full-funnel integrated campaigns (awareness through pipeline acceleration) across paid, organic, email, events, and ABM channels.
- Asset Co-Creation: Partner closely with integrated marketing, content, and creative teams to develop high-performing, conversion-focused assets.
- Experimentation: Run structured, cross-BU experimentation (A/B testing, messaging, channel mix) leveraging AI insights to quickly identify and scale winning strategies.
Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 10+ years of progressive experience in B2B demand generation, performance marketing, or digital strategy, with a proven track record of co-creating campaigns that generate measurable pipeline and revenue impact.
- Deep strategic understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot, SFMC) with the ability to guide teams in designing and delivering complex, multi-touch nurture and lead scoring models.
- Comprehensive knowledge of digital channels (paid media, SEO, content, ABM, events) and how to orchestrate them into cohesive, full-funnel buyer journeys.
- Strong analytical mindset with experience in revenue attribution modeling and campaign ROI analysis. You are comfortable partnering closely with a Digital Analytics Lead to interpret data and optimize funnel performance.
- Willingness and ability to work flexible hours, specifically maintaining an overlap until 12:00 PM CST, to ensure seamless collaboration with US-based colleagues and stakeholders
- Demonstrated success operating within a multi-BU, shared services, or highly matrixed organization will be an advantage.
