Lead Customer Mktng Specialist

Key Deliverables:

1. Lead end-to-end reporting and analytics for global marketing campaigns, lead generation, and pipeline contributions across regional business units.
2. Provide strategic recommendations based on forecasting of marketing results to optimize marketing investments.
3. Ensure accurate tracking and integrity of marketing data using tools such as Salesforce, Marketo, and Power BI.
4. Deliver regular performance reports and dashboards to senior leadership, offering insights into marketing performance and ROI.

Role Responsibilities:

1. Develop and manage reporting for marketing campaign performance, including lead generation and pipeline contributions.
2. Lead strategic insight and forecasting for marketing results, setting and monitoring performance targets.
3. Oversee marketing technology and data governance, ensuring accurate tracking and data flow.
4. Act as the primary point of contact between corporate marketing and regional teams, supporting the global tracking and measurement efforts.