About Benow
Benow is a technology-driven financial services company redefining affordability and payments in India. As one of the country's leading Buy Now, Pay Later (BNPL) and digital payments platforms, we seamlessly connect customers, merchants, brands, and financial partners to modernize how transactions happen
At our core, we believe in simplifying payments moving away from legacy hardware-centric systems to a fully digital, agile ecosystem that empowers retail growth and enhances customer experience. Our solutions span mobile, CDIT devices, UPI, instant EMI, and unique features like instant cashback and pre-reserve journeys.
Job Purpose
To lead regional sales operations, drive merchant acquisition and engagement, and achieve business growth targets by building strong client relationships and ensuring effective implementation of payment solutions.
Role & Responsibilities :
- Build and maintain strong relationships with existing and prospective merchants to drive adoption and growth of BNPL solutions.
- Onboard, engage, and train brand partners and merchants across hierarchy levels on BNPL offerings, value proposition, customer journey, and operational processes.
- Drive merchant acquisition for BNPL by identifying high-potential partners and expanding the BNPL acceptance network.
- Achieve defined BNPL sales targets including activation, volume (GMV), revenue, and merchant penetration across the assigned region.
- Conduct territory analysis to identify untapped markets, optimize merchant mix, and implement interventions to increase BNPL usage and conversion rates.
- Collaborate with internal teams (product, credit, risk, operations, and marketing) to ensure seamless merchant onboarding, issue resolution, and smooth execution of BNPL programs.
- Ensure high service standards, merchant satisfaction, and adherence to BNPL compliance and risk guidelines.
- Monitor sales team performance on BNPL metrics (acquisition, activation, utilization) and provide regular coaching to improve productivity and efficiency.
- Prepare and present periodic reports on BNPL sales performance, portfolio growth, activation trends, and key business insights to management.
Qualification
- Any Graduate / MBA with a good academic record
Work Experience
- At least 3 - 7 year of field sales experience of Merchant acquiring / Banking industry or field sales Experience
- Hands on experience with merchant acquiring, engagement & payment solutions
- Good negotiation, communication and convincing skills & Analytical skills
What Success Looks Like in This Role
- Achieves BNPL sales, activation, and revenue targets.
- Expands merchant network and drives sustained transaction growth.
- Ensures smooth onboarding and strong merchant relationships.
- Delivers measurable regional growth with high team productivity.
What we value in our people:
- You take the Shot: You decide fast and deliver right.
- You are the CEO of what youdo: You show ownership and make things happen.
- You own tomorrow: You build solutions for the merchants and do the right thing.
- You sign your work like an artist: You seek to learn and take pride in the work you do.
- You are the Sherpa: You take people along and act in the interest of Pine Labs
- You care with tough love: You empower others and help people grow.
