Key Account Executive

Department: CD - Sales

Job Title: Key Account Executive (KAE)

WL: 1B

Location: Mumbai RO

Reports to: Roopal Singh

Subordinates: None directly; works with CM, CD-Ops, CD-Finance, CD-Supply Chain

Assists: KAM in handling account portfolio

Role Overview:

• Omnichannel focus, combining Modern Trade & E-commerce, with emphasis on e-commerce capability.
• Requires strong customer relations skills and maintaining positive working relationships with counterparts.
• Process-oriented with high discipline and adherence to timelines.
• Strong business understanding necessary.

Key Responsibilities:

• Drive the right mix and activation with customers by planning promotions and investments alongside KAM and CMM.
• Ensure smooth and aligned operations to support business growth via a strong supply chain.
• Maintain stock levels, ensure supply fills, and manage firefighting concerns.
• Forecast business and plan stock supplies to ensure continuity.
• Interact constantly with customers to understand business plans and create supply estimates.
• Have a thorough understanding of e-commerce workings, path to purchase, and category management.
• Demonstrate an entrepreneurial mindset to handle unstable customers and establish Ways-of-Working dynamically.
• Innovate activation solutions and stay aware of global retail trends.
• Understand channels driving traffic on e-commerce portals and shopper funnel metrics.
• Be a strong team player collaborating with both e-commerce and Modern Trade teams.
• Manage accounting and claim settlements for clean accounting.
• Use a data-centric approach, leveraging data and insights to drive business decisions.
• Handle performance marketing, including ROAS calculation and impact analysis of online assets.