Title:Junior PERFORMANCE Marketing Analyst
Location:Hyderabad or Bangalore, India
Experience:2 4 years
Pay Scale: 2.5 lacs to 4 lacs per year DOE - Full time employment
About the role
About the role
We are looking for aJunior Performance Marketing Analystto support our Performance Marketing Manager in managing largescale digital campaigns for USfocused, productled businesses. This is a handson role ideal for someone who wants to grow into managing multicrore budgets and a team in the future.
What you'll do
- Assist in setting up and monitoring campaigns in Google Ads, Meta Ads, and other platforms for US audiences.
- Pull daily/weekly performance reports (spend, impressions, clicks, conversions, ROAS, CPA) and highlight anomalies.
- Help run A/B tests (creatives, audiences, bids, landing pages) and track results against clear hypotheses.
- Maintain campaign tracking and naming conventions; ensure accurate UTMs and events are captured in analytics tools.
- Support optimization by surfacing insights on bestperforming segments, creatives, and funnels.
- Collaborate with Product and Product Marketing to align campaigns with current offers, journeys, and messaging.
- Document learnings and maintain experiment logs, dashboards, and playbooks.
Musthave experience
- 2 - 5 years inperformance or product marketingOR at adigital marketing agency managing productbased clients.
- Exposure tocampaigns targeting US customers(time zones, ad copy, compliance basics, platforms).
- Experience supporting accounts/companies withmeaningful budgets (ideally in teams managing 2 Cr+ per month overall)even if your direct scope was smaller.
- Comfortable in Excel/Google Sheets (pivots, lookups, basic analysis) and eager to learn SQL/BI.
- Strong analytical mindset and attention to detail, with interest in datadriven decision making.
- EXCELLENT Written and Verbal English communication skills
- Content writing and marketing experience
- Exposure toUSfacing digital marketing(US traffic, campaigns, or lifecycle programs).
- Strong written communication skills for US audiences and attention to detail in content and QA.
- Fintech/financial services exposure or experience with USbased fintech products.
