Junior Copywriter

• Job Purpose:

The Junior Copywriter is responsible for maintaining position in the market by contributing to:

Success of the assigned client account by providing clutter-breaking brand strategy and

effective execution of the strategy

Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches

Creation of innovative, creative solutions across platforms

Smooth inter-department collaboration

• Role Responsibilities & Deliverables:

• 1. Strategic

Work with content partners to generate new concepts and opportunities

Create case studies along with the Account Management team to be used for award

• entries, partnerships and pitches

• 2. Communication & Coordination:

Attend mid-size campaign briefs by the Account Management team

Meet clients every fortnight to understand clients satisfaction with creative strategy

• and execution and build relationship

• 3. Creative Strategy:

Decode briefs along with the account management team

Brand strategy & execution plan basis the decoded client brief for campaigns

Brand strategy for new client pitches

Pitch mid-size campaigns to clients along with the Account Management team

Experiment with new content formats that can be utilized for client pitches, client

briefs and new partnerships

Search for new trends and insights that can be utilized for client pitches, client briefs

and new partnerships

• 4. Creative Execution:

• Create contextual, innovative content
• Collaborate with functional teams for executing client briefs
• Work closely with arts & graphics, video and production teams to co-create content.