Job Description- Junior Copywriter
About the Company:
OktoBuzz Digital Solutions Pvt. Ltd. is a Mumbai based Digital Marketing Agency working with premier clients like Citi India, Amazon Singapore, Hamleys India, Norton India, Forbes India, CNBC Tv18, Crossword, Hockey World Cup 2018, Simon and Schuster, Satva India and the US, Amazon.in - Westland Publishing (Authors like Amish Tripathi, Chetan Bhagat, Ashwin Sanghi) and more. We build digital go-to-market strategy for clients with focus on brilliant creativity combined with a deep understanding of consumer behaviour on social platforms. Parallel to this is expertise in performance driven ad planning with strong pedigree in attribution based campaign planning and execution.
From a Culture point of view we got featured on:
- Channel News Asia as a part of the GenZ documentary series.
- BBC news India as a Happier place to work.
- Global Happiness Coach- Kyla Mitsunaga's International book On Growing
Know more about us at www.oktobuzz.com
Location: Andheri (E)
We're looking for a social-first writer who understands how modern brands communicate online. Someone who can move comfortably between sharp campaign thinking, everyday content writing, trend-led communication, and brand storytelling across platforms.
This role is ideal for a writer who understands the difference between writing for attention, engagement, community, and brand building.
What You'll Do
- Write copy for social media across formats including static posts, reels, carousels, stories, community posts, and campaigns
- Translate brand strategy into platform-native communication
- Develop captions, hooks, scripts, content concepts, and campaign lines
- Work closely with design, strategy, and account teams to shape content calendars and campaigns
- Maintain distinct brand voices across multiple categories and audiences
- Respond quickly to trends, cultural moments, and reactive opportunities
- Support larger campaign ideation with naming, messaging, and copy exploration
- Ensure consistency in tone, clarity, and communication quality across all outputs
- Research and ideate for pitches for new brands and accounts.
Core Interest/speciality
What We're Looking For
Someone who has a keen interest and understanding of fashion and lifestyle.
Not just the world it is connected to but also the language and modes of marketing and content creation in this space. And of course the hustle that comes with it.
Functional
- 2-3 years of experience in social media writing, content writing, advertising, or digital agencies
- Strong understanding of Instagram, LinkedIn, X, and short-form content ecosystems
- Ability to write in multiple tones from minimal and premium to conversational and culture-led
- Strong grasp of internet culture, audience behaviour, and platform trends
- Experience writing for lifestyle, retail, corporate, wellness, youth, or culture-focused brands is a plus
- Ability to think conceptually, not just execute captions
- Strong attention to detail and turnaround speed.
Please make sure you submit samples of your writing work, your portfolio, campaigns you've worked on, pages you manage and at what capacity (i.e whether you handle it yourself end to end or with other team members) and if time permits (share screenshots of some of your favourite captions that you've written for brands.)
