Job Title: Junior Content Writer
Location: Mumbai
Experience: 13 years
About the Role
Interflora is looking for a Junior Content Writer with a flair for storytelling and a keen eye for detail. The ideal candidate should be passionate about creating refined, emotive, and brand-appropriate content across platforms. You will support content creation for campaigns, digital channels, and brand assets while learning to craft narratives that reflect Interflora's signature aesthetic and voice.
Key Responsibilities
- Write long-form and short-form content aligned with Interflora's brand positioning and tone of voice.
- Assist in developing creative concepts and brand stories for campaigns, product highlights, and collaborations.
- Create engaging copy for the website, blog, emailers, paid ads, brochures, and other marketing materials.
- Collaborate with the marketing and design teams to support cohesive and impactful messaging across creatives.
- Research trends, audience insights, and industry developments to inform content ideas.
- Support in writing social media captions, video scripts, and event-related communication.
- Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Key Requirements
- 13 years of experience in content writing, preferably within lifestyle, luxury, or premium consumer brands/agencies.
- Strong command of English with a natural inclination toward storytelling.
- Ability to write in a refined, elegant, and engaging tone.
- Basic understanding of content for campaigns, brand stories, and product-driven communication.
- Good research skills and the ability to turn insights into meaningful content.
- Strong editing and proofreading abilities.
- Ability to manage timelines and work in a fast-paced environment.
- Collaborative mindset, with the ability to work effectively across teams.
