Media Strategist
Job Description
Experience Required:
- 6 months to 1 year of experience
Major Roles & Responsibilities:
- Understanding business objectives of the clients
- Responsible to get the new campaign briefs
- Identify the best possible platforms and create a plan basis the marketing objectives
- Understanding the benchmark rates from the buying team before sharing the plan to the clients
- If any requirement of third parties - coordinate with the internal third party team to get the best possible rates
- Ensuring the media plan is shared with the clients
- Work on iteration on the media plans basis feedback from the clients as and when required
- Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised
- Sharing the estimate to the client and getting the approval and getting the POs in place from the client.
- Ensuring campaigns commences on time without any major delay.
- Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
- Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
Skills Required:
- Strong Communication & Time management skills
- Strong attention to detail, problem solving attitude and having an analytical mind
- Knowledge of Google Analytics, SimilarWeb, SEMRush
- Knowledge of Amazon Ads, Flipkart Ads
