Company Description
Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.
Website http://www.excellentpublicity.com
LinkedIn - https://www.linkedin.com/company/excellent-publicity
Instagram - https://instagram.com/excellentpublicity
Experience
0.6 to 1 year
Job Summary
The candidate will be responsible in developing and executing comprehensive digital marketing strategies to drive measurable results and achieve business objectives. This role requires a deep understanding of various digital channels, data analytics, and optimization techniques to enhance the overall performance of marketing campaigns. He/she should be well-versed in data-driven decision-making, possess strong analytical skills, and have a proven track record of delivering successful digital marketing campaigns.
Roles & Responsibilities
- Design, implement, and optimize performance marketing campaigns across various digital channels such as paid search, display advertising, social media, email marketing, and other relevant platforms.
- Manage the end-to-end campaign lifecycle, including budget allocation, targeting, creative development, and performance monitoring.
- Utilize analytics tools and platforms to monitor campaign performance, analyze key metrics, and identify opportunities for optimization.
- Implement A/B testing and other experimentation methodologies to refine and improve campaign effectiveness.
- Regularly generate and present detailed performance reports, offering insights and recommendations for future campaigns.
- Develop and refine audience targeting strategies based on demographic, psychographic, and behavioral data.
- Implement segmentation tactics to tailor marketing messages and creative assets for different audience segments.
- Work closely with creative teams, content creators, and other stakeholders to ensure cohesive and compelling messaging across all marketing channels.
- Keep up-to-date with industry trends, emerging technologies, and changes in digital marketing platforms to ensure the company remains at the forefront of performance marketing.
Key Skills Required
- Bachelor's degree in Marketing, Business, or a related field.
- In-depth knowledge of digital advertising platforms, analytics tools, and marketing technologies.
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Familiarity with A/B testing, conversion rate optimization, and other performance optimization techniques.
- Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
