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Axis Bank

IRD:RFR - Retail Forex - Porfolio Team - Forex Card

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  • Posted 19 hours ago
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Job Description

About : International Retail Dept
International Retail Dept. caters forex requirement of retail customers with range of products in cards, remittances, structured products.

About the Role
The role is of Portfolio Manager is to assist the Portfolio Lead to manage the portfolio of Forex Cards & plan the key ETB/NTB portfolio initiatives that will lead to value growth on the book of the forex cards. Identifying opportunities across Branch and AVC (Axis Virtual Centre) mapped customer base with the help of Analytics Team that will lead to deepening of Forex Card as a product offering. The person along with the Portfolio Lead will be liaising with key stakeholders spanning across BIU, CxT, Strategy , IT and Retail Product Teams to define product propositions, drive portfolio projects and plan strategies to strengthen product positioning and penetration. The role will also involve monitoring of data to drive the spends on Forex Cards-by identification of various marketing campaigns. It would also involve monitoring the portfolio for Audit related queries and timely response to the internal Audit team .Monitoring of Cost and timely reporting of expenses pertaining to the strength of the portfolio.

Key Responsibilities
-Drive Forex Card Portfolio health
.Improve product penetrations through branch , AVC and other communication channels
.Identify Issuance/Reload and Activation opportunities with the support of Business Analytics
.Improve Customer Engagement of branch and AVC mapped customers
-Drive mapped book deepening
.Identify & drive Analytics led deepening opportunities in the mapped book
.Curate Direct to Customer (D2C) offerings in collaboration with product teams
.Execute through marketing campaign specific nudges & triggers with the support of IT & Analytics Teams
.Identify & drive Analytics led Cross Sell opportunities through various channels
.Liaise with BIU to prepare budgets on portfolio metrics to be driven Portfolio
.Stakeholder Engagement with Channel Sales Team
-Audit and Compliance
.Monitoring the portfolio for Audit related queries and timely response to the internal Audit team .
.Monitoring of Cost and timely reporting of expenses pertaining to the strength of the portfolio.
- Portfolio Campaigns across Branch, AVC and other Channels
.Collaborate with Analytics & Channels Team to design portfolio campaigns to drive deepening
.Prepare portfolio insights and plan region specific campaigns contributing to highest FX cards penetration


External - Clients, Network (VISA / Mastercard), CO-brand partners, Vendors, Service Providers
Internal - Product, Program, Operations & Marketing, Audit and Compliance, ABR, BIU.

Qualifications
Optimal qualification for success on the job is:
.MBA
.Exposure in Forex Cards Project Management will be an added advantage
Role Proficiencies:
For successful execution of the job, the candidate should possess the following:
.Industry Knowledge
.Knowledge on various financial services products and competitors
.Project management skills, experience to work on Agile framework will be handy
.Good analytics and communication skills

Functional Knowledge: Product Management
. Conceptualize strategies aligning to the organization's vision and market needs
. Collaborate with cross-functional team in designing, devising marketing & engagement initiatives and prioritizing products to meet organizational goals

Technical Skills:
. Understand product architecture attributes, requirements of associated departments
. Analyze market trends, usage and support data to inform product enhancements and changes

More Info

About Company

Job ID: 143899075